Swimming gear consists of swim wear, swim caps, swim goggles, ear plugs, and training equipment such as floating devices, masks & snorkels, and kick boards. These gear are required by people who are stepping into the swimming pool or involved in water activities. Swimming gear assist the user while present in the water. Basic gear that everyone needs are swim suits, swim caps, and swim goggles. Lately, preference for recreational water sports activities such as fly boarding, scuba diving & snorkeling, jet skiing, boat rides, and paddle boarding have increased at a fast pace. This subsequently creates key business opportunities. Number of government bodies and tourism communities are emphasizing on water sports activities, which is projected to help generating revenue, and further increase demand for swimming gear and associated equipment.
Some of the leading manufacturers in the market are:
Arena, Aqua Lung International, Speedo International Ltd., Diana Sport, Acacia, American Apparel Inc., Billabong International Limited, Sunsets Inc., Body Glove IP Holdings LP, L*Space, Nozone Clothing, O’Neill, Perry Ellis International, Parah Srl, Quiksilver, Seafolly, and Swimwear Anywhere Inc.
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Increase in consumer awareness regarding health, rise in fitness activities such as swimming, and surge in other activities such as jet skiing, scuba diving, and snorkeling are projected to drive the swimming gear market. Increase in interest in water sports activities, and rise in the number of sports enthusiasts of various age groups is propelling the swimming gear market. The U.S. government sponsors swim teams, social media campaigns, and established water sports infrastructure.
The global swimming gear market is segmented based on product type, end-user, distribution channel, and region. In terms of product type, the swimming gear market is divided into swim wear, swim caps, swim caps, and others. Based on end-user, the global swimming gear market is segregated into men, women, and children. In terms of distribution channel, the market is categorized into hypermarkets/ supermarkets, specialty stores, online stores, and others (departmental stores, independent vendors). The swim wear segment is anticipated to hold a major share of the market as consumers are increasingly opting for water sports activities and vendors are introducing swim wear according to latest fashion trends and innovations in materials and styles, which is likely to drive this segment, followed by swim caps and swimming goggles, and other basic gear.
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