- Growing desire among people to lead a healthy lifestyle has resulted in a lot of measures taken to improve food habits. The focus is on dietary measures, amount of nutrients in the food prepared, and the most recent change seen is the count of calories. The drastic change in the manner in which calories are counted can be observed in the form of smart scale nutrition scales. Smart nutrition scales weigh ingredients and provide quick calculations for calories – calories from fat, total fat (including saturated fat, trans fat), cholesterol, sodium, potassium, total carbs (including dietary fiber, sugars), and protein. These calculations help consumers to reduce weight and stay fit, and add larger nutrition value to their meals.
Demanding lifestyles and well-being, fitness and physical appearance, driving the smart nutrition scale market
- Customers are always on the lookout for smart, intelligent products. People do not get enough time to prepare nutritional meals due to hectic schedules and therefore the minimum good calorie intake is compromised. Smart nutrition scales help to monitor and control food intake while keeping a nutritional log. Demanding lifestyles encourage the desire to becoming healthy in a short span of time, lose extra kilos faster, and tone muscles quickly for better physical appearance, well-being, and fitness. Consumer challenges related to body physique and difficulties experienced while adapting to a healthier style of living has resulted in an upsurge in the demand and better sales of smart nutrition scales.
Synchronisation of smart nutrition scales with numerous apps enables use of advanced technology
- Smart nutrition scales are embedded with enhanced technology features. A smart nutrition scale can be connected to iOS (Apple phones), Android, and smartphones to monitor the proper nutrient content and the amount of calories consumed per day. These phones can be synced with smart nutrition scales through a Bluetooth and the diet can be tracked with a touch on the phone, giving complete information on carbohydrates, fats, proteins, vitamins, and minerals consumed in a day. Moreover, the nutrition apps which come with smart nutrition scales help to scan the barcode of grocery items, and the app then automatically calculates the calorie content of the grocery item when weighed on the digital nutrition scale. All these technologically upgraded and advanced functions have enabled greater use of smart nutrition scales.
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North America considered the dominant region in the global smart nutrition scale market
- In terms of geography, the global smart nutrition scales can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
- North America accounted for major share of the global smart nutrition scale market in 2019. The market in North America is projected to expand at a significant rate during the forecast period due to growing health concerns among the population, especially the geriatric population, high manufacturing base, and advanced technology available to sync with phones, in the U.S., Canada, Mexico, etc., which is projected to surge the sales of smart nutrition scales in the near future.
- The market in Asia Pacific is anticipated to expand at a considerable pace during the forecast period due to increased consumer spending, rise in number of people with increased focus on wellness, and growing number of yoga centers and gyms in India, China, Japan, South Korea, and other countries in Southeast Asia aiming at reducing weight with high nutritional content. These factors are projected to boost the use of smart nutrition scales in the region.
Key Players Operating in the Smart Nutrition Scale Market
Prominent players in the market are expected to face intense competition during the forecast period. Major companies such as Ozeri, OXO, Smart Diet Scale, and Etekcity Corporation are focusing on producing innovative products with enhanced features which enable consumers to tackle dietary issues with ease, portability, and convenience. Manufacturers are expanding their base through tie-ups with wellness centers, dietary clinics, fitness points, etc., where they showcase the benefits of their product. Some of the key players operating in the global smart nutrition scale market include:
- Smart Diet Scale
- E.G. Kantawalla
- Etekcity Corporation
- Smart Food Scale
- Canny Industrial Ltd.
- .ReFleX Online Store
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Global Smart Nutrition Scale Market – Research Scope
Global Smart Nutrition Scale Market, by Product Type
- Mechanical Nutrition Scale
- Electronic Nutrition Scale
Global Smart Nutrition Scale Market, by Material
- Stainless Steel
- Others (Plastic etc.)
Global Smart Nutrition Scale Market, by Weight
- Below 500 grams
- Above 10kg
Global Smart Nutrition Scale Market, by Price
Global Smart Nutrition Scale Market, by Application
Global Smart Nutrition Scale Market, Distribution Channel
- E-commerce Websites
- Company-owned Websites
- Specialty Stores
- Other (Retail Stores etc.)
Global Smart Nutrition Scale Market, by Region
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East & Africa
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
Read TMR Research Methodology at: https://www.transparencymarketresearch.com/methodology.html
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