Growing awareness about the importance of healthy lifestyle is projected to drive demand opportunities in the global smart mat market during the assessment period of 2020 to 2030. Smart mat is gaining traction in major worldwide population owing to various advanced features it offers. This product is called as a responsive yoga mat that holds an ability to connect with smart devices including smart phones. With the assistance of in-mat sensors in the smart mat, a user can get real-time feedback in order to get right pose, alignment, and balance during exercise practice.
An upcoming research report by Transparency Market Research on the smart mat market delivers comprehensive data and analysis of key elements shaping the growth of this market for the assessment period 2020–2030. Thus, the study includes analysis of growth opportunities, restraints, challenges, and drivers of the market for smart mat. Moving forward, the assessment covers dependable data on key regions and competitive landscape of the market for smart mat.
Type and region are two important parameters used for the study of the global smart mat market. Based on type, the market for smart mat is classified into smart yoga mat, smart foot mat, and others.
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Global Smart Mat Market: Growth Dynamics
In recent few years, major populace across the globe is inclined toward the acceptance of healthy lifestyle. As a result, they are growing focus toward exercising on regular basis. This factor is generating promising sales opportunities for vendors working in the global smart mat market. In addition to this, the market for smart mat is foreseen to gain promising expansion opportunities on the back of growing trend of digitalization in fitness industry across the globe.
The global smart mat market is foreseen to gather promising demand opportunities in the years ahead. One of the key factors supporting this expansion is increased number of gyms and health clubs across the globe. In addition to this, the market is likely to gain the advantage of rising popularity of yoga among fitness enthusiasts.
Global Smart Mat Market: Competitive Analysis
Presence of many active players denotes that the competitive landscape of the global smart mat market quite fierce. Many players working in the global market for smart mat are increasing focus on advancing the quality of their products.
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Apart from this, several enterprises are focused on the development of products using recyclable raw material including natural rubber, cotton, and jute. This strategy is helping vendors to attract environmental-conscious customer base. To increase sales number, enterprises working in the smart mat market should focus on offering their products at reasonable rates.
The research report profiles following important players working in the global smart mat market:
- Artis LLC
- Indiegogo, Inc.
- Sensing Tex S.L.
- Gaiam Inc.
- Barefoot Yoga Co.
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Global Smart Mat Market: Regional Assessment
On regional front, the smart mat market shows existence in many regions including North America, Japan, Eastern Europe, Western Europe, Latin America, Asia Pacific excluding Japan, and the Middle East and Africa. Of all regions, North America is one of the largest regions in the market for smart mat. Some of the key factors fueling the North America smart mat market expansion are growing number of in health clubs and gyms and increased inclination among major population in the region toward use of mats.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.