Shrink sleeves are one of the most durable and ideal labels for products that are exposed to severe moisture and friction. The major benefits in favor of shrink sleeve labels are 360 degree design coverage, full color, abrasion and moisture resistance, and wide compatibility.
As no adhesives are used, this property in turn makes the containers reusable. Shrink sleeve labels are extensively used in food and beverages, pharmaceuticals and personal care packaging industries. An exclusive label can efficiently attract the attention of consumers. Labelling can have a strong impact on the buying decisions of customers. A brilliantly designed cover and quality labelling can appeal to customers and creates a good impression on them.
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Based on the type of appearance, the global shrink sleeve labels market can segmented as follows:
- Full Body Labels
- Combo Pack Labels
- Tamper Evident Labels
- Shrink Sleeve Can Labels
Full body labels cover and fit the entire surface of the container, they adhere tightly to its contour and allows its whole surface to be covered as well as decorated from top to bottom. In order to offer an opportunity to re-brand the product, full body printed shrink sleeves can easily give an old product an updated appearance. Compared to smaller labels, full body shrink sleeve labels ensure protection from UV radiation, and hence the market is expected to increase. To pack two containers together, combo pack labels can be used, these kind of labels are used for promotional products and to package multiple containers together with the aim of offering it as a single product. Tamper evident labels are generally printed with safety-seal text or warning messages.
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Overall, use of tamper-evident bands advertises the impression of security, that the product has been maintained throughout the distribution process. Custom printed tamper-evident bands are commonly used in the food and pharmaceutical industries and are anticipated to boost the market growth. Shrink sleeve can labels are used with special paints to hide the graphics of already printed cans.
Based on the type of polymer film, the global shrink sleeve labels market can segmented as follows:
- Polyvinyl Chloride Films
- Polypropylene Terephthalate Glycol Films
- Polyethylene Films
- Expanded Polystyrene Films
- Polylactic Acid Films
Based on application, the global shrink sleeve labels market can segmented as follows:
- Personal Care
- Food and Beverages
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Based on geography, the global shrink sleeve labels market can be segmented into five major regions: North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). Of these, Asia Pacific is expected to overshadow the shrink sleeve labels market in the upcoming years. Furthermore, Western Europe and North America are anticipated to boost the market growth over the upcoming years with regards to the rising demand for personal care, consumer products and food and beverages industries. Moreover, in the upcoming years, Latin America and MEA markets are also anticipated to be major the players in the overall growth of shrink sleeve labels market due to rising health issues which are expected to contribute towards the rising demand for shrink sleeve labels market in the healthcare sector. Whereas, increase in use of cosmetic products in the MEA market will in future urge the growth of the shrink sleeve labels market. Increase in number of diseases in Latin America and MEA are also expected to trigger the pharmaceutical industry, hence propelling the demand for shrink sleeve labels in the region.
Due to the presence of a large number of big and small firms, the global shrink sleeve labels market is marked with powerful competition. New product launches or rebranding and innovation are the key strategies followed by market players to ensure their stability as well as growth in the market. Some of the top players operating in the shrink sleeve labels market are CCL Industries Inc., Berry Plastics Corporation, PMMI Media Group, Polysack Ltd, Klockner Pentaplast, Bonset America Corporation, Fuji Seal International, Inc., Hammer Packaging, Corp., MacFarlane Group UK Ltd, Paris Art Label Company Inc. and others.
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