Sanitary ware Sales to Flatten Due to COVID-19 Pandemic; Key Market Players to Redesign Developmental Strategies

Sanitary ware Market – Overview

There is an increasing demand for improved sanitation facilities such as better toilets, improved sanitary ware products, etc.  as less than two-third of the global population has access to it. There is a huge disparity in improved sanitary facilities as developed regions have access to it, whereas only half of the population in developing and under developed regions use good sanitation facilities. However, sanitary facilities are improving due to the increasing demand for improved sanitation facilities as well as rising supply chain efforts from industry participants. One such key industry participants is the players in the sanitary ware market players. Another industry participant which influences the sanitary ware market is the innovative material and composite manufacturers. Rapid economic growth along with higher purchasing power among consumers is supporting the growth of the overall construction market. Consumers now invest in high and premium sanitary ware products and hence players in the sanitary ware industry are focusing more on design and technological aspects. Sanitary ware includes wash basins, urinals, WC pans, shower trays, bathroom accessories, penal ware, utility sinks, and drinking fountains.

Sanitary ware Market – Drivers and Restraints

The global sanitary ware market is driven by macro-economic growth factors such as rapid urbanization, growing economies, and improved consumer purchasing power. Rising property market volume is also improving the sale of sanitary ware products across the globe. Both new buildings as well as renovated ones are responsible for this growth factor. Another factor which is driving volume sales in emerging and under developed regions are government policies and measures undertaken to improve sanitation facilities. However, industry players, especially manufacturers face the issue of maintaining the variable costs which ultimately leads to increase in final price of the product. Manufacturers also face environmental challenges of raw material extraction and their transportation. Sanitary ware industry players can benefit from the new marketing options by targeting the brand conscious consumers especially in emerging markets. One of the key trends in emerging countries such as India with a huge middle class population is that people are demanding high-end premium sanitary ware products due to shift in lifestyle patterns. Another trending factor witnessed is the growth of modern intelligent technology and innovative designs in diverse sanitary ware products. Matt and rustic finishes are trending as consumers are moving away from shining textures in sanitary ware products. Silver nano technology in some sanitary ware products is also yet another trending topic while choosing sanitary ware products by high end consumers.

Planning to lay down future strategy? Perfect your plan with our report sample here

Image result for Sanitary ware

Sanitary ware Market – Segmentation

The global sanitary ware market can be segmented based on product, material, application, end-users, target consumers, and region. In terms of product, the sanitary ware market can be classified into toilets, toilet seats, showers, bathtubs, faucets, sinks, vanities, medicine cabinets, mirrors, and others. The material segment can be divided into ceramic, metal, and synthetic. In terms of application, the sanitary ware market can be categorized into kitchen and bathroom. The end-users segment can be categorized into residential and commercial. Commercial segment includes education, offices, industries, hotels &restaurants, entertainment venues, and other public places. Based on target consumers, the sanitary ware market can be segmented into Business to Business (B2B) and Business to Consumer (B2C). Based on region, the global sanitary ware market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Sanitary ware Market – Key Players

Some of the key players operating in the global sanitary ware market are Roca, Kohler Group, Sanitec (Geberit Group) Toto, Corona, Lixil Corporation, Duratex, Rovese, Ideal Standard, Lecico, RAK Ceramics, Eczacibasi Vitra, Duravit,, CISA Group, Saudi Ceramics, Villeroy & Boch, Ferrum, Trebol, SCG Group, and Ceramica Cleopatra among others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

Looking for exclusive market insights from business experts? Request a Custom Report here

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market

Related Reports Press-Release –



90 State Street, Suite 700

Albany, NY 12207

Tel: +1-518-618-1030

USA – Canada Toll Free: 866-552-3453

Email: [email protected]