Rowing Machine Market Trends, Current Demand, and Business Opportunities 2031

Rowing Machine Market: Introduction

Transparency Market Research delivers key insights on the global rowing machine market. In terms of revenue, the global rowing machine market is estimated to expand at a CAGR of ~5% during the forecast period, owing to numerous factors regarding which TMR offers thorough insights and forecasts in its report on the global rowing machine market.

The global rowing machine market is broadly affected by several factors, such as its ability to absorb sound and vibration, climatic conditions, multiple resistance levels up to 12 and above, and wide availability in various price ranges globally, which is propelling the global market for rowing machines.

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Rowing Machine Market: Dynamics

In terms of type, the rowing machine market has been projected into air, magnetic, water/fluid, and hydraulic. The demand for hydraulic rowing machines is higher, globally. Based on weight capacity, the rowing machine market has been divided into below 250 lbs., 251 – 300 lbs., 301 – 350 lbs., 351 – 400 lbs., and above 400 lbs. Rowing machines having weight capacity of 251-300 lbs. are widely used and have the highest market share globally. Based on pricing, the market has been divided into low, medium, and high. Medium-priced is the most preferred segment to buy rowers amongst users. The consumer group segment comprises men, women, and kids, of which, women using rowers is the fastest growing segment.

Based on end user, the rowing machine market has been bifurcated into residential and commercial. The commercial segment is the highest revenue generating segment of the rowing machine market, and is expected to expand at a CAGR of ~5% during the forecast period, with a total sales value of US$ 1,369.3 Mn by 2031. Based on distribution channel, the global rowing machine market can be classified into online and offline. Offline channel is expected to generate high revenue during the forecast period, but the online channel is likely to expand at a CAGR of 6% during the forecast period.

Rowing Machine Market: Prominent Regions

In 2020, North America and Europe together contributed more than 55% of revenue share of the global rowing machine market. Various industries are shifting their manufacturing facilities to the APAC region. APAC is the fastest growing region of the market with a CAGR of 6%. Therefore, the market in this region is anticipated to witness the fastest growth rate during the forecast period. The market in Europe and North America is expected to grow moderately due to increasing demand for modernized fitness equipment used for indoor exercising, providing more benefits than indoor treadmills, etc. However, the demand in the upcoming years may shift due to competitive prices of air rowers in these regions, as many end-use industries would prefer water or magnetic rowers at a cheaper price, providing the same benefits such as resistance and reduced body weight.

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Rowing Machine Market: Key Players

Key players operating in the global rowing machine market are Amer Sports, Concept2 Inc., First Degree Fitness, Icon Health & Fitness Inc., Johnson Health Tech, Life Fitness, Nautilus Inc., Stamina Products Inc., Hydrow, Technogym s.p.a., WaterRower Inc., and Torque Fitness.

Global Rowing Machine Market: Segmentation

Rowing Machine Market, by Type

  • Air
  • Magnetic
  • Water/Fluid
  • Hydraulic

Rowing Machine Market, by Weight Capacity

  • Below 250 lbs.
  • 251 – 300 lbs.
  • 301 – 350 lbs
  • 351 – 400 lbs.
  • Above 400 lbs.

Rowing Machine Market, by Pricing

  • Low
  • Medium
  • High

Rowing Machine Market, by Consumer Group

  • Men
  • Women
  • Kids

Rowing Machine Market, by End User

  • Residential
  • Commercial
    • Fitness Clubs
    • Sports Centers
    • Others

Rowing Machine Market, by Distribution Channel

  • Online
    • eCommerce Websites
    • Company Owned Websites
  • Offline
    • Mega Retail Stores
    • Specialty Stores
    • Others

Rowing Machine Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Russia
    • Benelux Countries
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

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