Consumer Packaging Market: Overview
Packaging for the consumer goods industry plays a key role in making the product aesthetically appealing for the potential buyer and delivering products to the consumer in a sufficiently sophisticated, safe, convenient, and appropriate manner. Serving a large number of industries that produce tangible goods to be sold to large number of consumers, the packaging industry forms the cornerstone of any consumer goods business. The consumer packaging market has witnessed a significant rise in research and development activities aimed at the development of innovative packaging materials and product designs.
However, vast pressures exerted by the volatile prices of chief raw materials and the need to cut down on the original material used in packaging for economic and environmental reasons are having a negative impact on packaging companies. Transparency Market Research predicts that the market will exhibit growth at a moderate pace in the next few years, with efforts diverted towards innovation in product design and strategic expansion across emerging economies expected to remain the key factors distinguishing successful ventures from the ones struggling to grow.
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Consumer Packaging Market: Trends and Opportunities
One of the most prominent trends in the global consumer packaging market of present times is the increased attention given to the reduction of the amount of material used in producing the packaging product by packaging manufacturers. Ways of reducing the amount of environmentally harmful polymers used in packaging is, especially, one of the most researched areas in the consumer packaging market presently.
Focus on the development of new varieties of packaging materials capable of preventing contamination of foods and beverages packed, materials with a higher quotient of reusability or biodegradability, and designs that make the product more convenient to use are also some of the market’s key trends in present times.
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Consumer Packaging Market: Segmentation
The report segments the global consumer packaging market on the basis of criteria such as end-use industry, material, and geography. On the basis of material type used to produce the packaging, the report examines varieties such as rigid plastic, paper and paperboard, glass, and flexible plastic. Key industries driving the market for consumer packaging include food and beverages, healthcare, and cosmetics and personal care.
In terms of material, paper and paperboard presently account for the dominant share in the global consumer packaging market and is expected to continue to hold a massive share in the market over the report’s forecast period as well. However, rigid plastics are rapidly becoming the preferred choice for manufacturers as well as consumers owing to their affordability and huge flexibility.
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The food and beverages industry is the leading contributor of revenue to the global consumer packaging market and is expected to continue being the primary and the most lucrative consumer of the market in the next few years. The vast rise in consumption of packaged food products across the globe is expected to be the chief factor driving the demand for packaging products across this industry in the next few years as well.
Consumer Packaging Market: Geographical and Competitive Dynamics
In terms of geography, the global consumer packaging market is driven by emerging economies across regions such as Asia Pacific and Middle East and Africa. The strengthening economies across these regions and the resultant rise in consumption of a variety of consumer goods is expected to drive the need for more reliable and sophisticated packaging products in these regions in the next few years.
Some of the key companies operating in the highly competitive global consumer packaging market are Polyoak Packaging Group, Owens-Illinois, Air Packaging Technologies, Tetra Pak, Becton, Dickinson & Company, Crown Holdings, Rexam, Amcor, Blue Ridge Paper Products, Clondalkin Group Holdings, Evergreen Packaging, General Packaging Products, Fusion Packaging Solutions, Exopack Holding, Huhtamaki OYJ, Mondi Group, Klockner Pentaplast Group, Polytainers, Pechiney Plastic Packaging, Sonoco Products, Reynolds Group Holding, Tetra Laval international, Toyo Seikan Group Holdings, and SF Holdings Group.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.
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