Emergency Services Workers Use Raincoats amidst Shortage of PPE during COVID-19 Outbreak

The demand for raincoats is burgeoning amidst the coronavirus (COVID-19) pandemic as individuals seek extra protection from pathogens. On the other hand, Pakistani aid workers at The Edhi Foundation are utilizing raincoats and rubber boots to deploy emergency medical services due to the shortage in the PPE (Personal Protective Equipment) supply. Thus, companies in the Pakistan rainwear market are capitalizing on this trend to boost their production capacities and increase the availability of raincoats to support the emergency services aid workers.

It has been found that Pakistan has reported the highest number of COVID-19 cases in Southeast Asia, resulting in increased morbidity and mortality rates. Moreover, a lack of public awareness about the novel virus is creating a stress on Pakistan’s healthcare systems. Hence, it has become crucial for manufacturers to increase their production of raincoats, since the cash-strapped government of Pakistan is now seeking help from non-profit organizations. This is likely to fuel the growth of the rainwear market.

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Rainwear Market infographic

Color-blocking Style and Carbon-negative Rainwear Boost Design Innovations

Rainwear is growing as a fashion statement, especially among millennial women. The color-blocking street style trend is gaining strong grounds in the rainwear market. As such, the rainwear market is largely fragmented with tier 2 and tier 3 market players dictating more than 50% of the market stake. Design innovations such as lace transparent raincoats and water-repellant trench coats are becoming increasingly popular among women. Hence, tier 2 and tier 3 players should innovate in similar design trends to gain a competitive edge over market players.

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Rainwear Market Segmentation

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The growing awareness about carbon tax in the U.S. has helped to significantly reduce greenhouse emissions in the rainwear market. This has sparked innovations in sustainable rainwear. For instance, Charlotte McCurdy is a conscious designer and researcher has introduced a water-resistant jacket made from biopolymers of algae. Thus, the trend of carbon-negative rainwear is anticipated to surge in the coming years.

Materials with Water & Wind-proofing Membranes Increase Uptake of Products

Multilayer rainwear is being preferred by customers who seek extra protection from rainwater. For instance, Vigilante— a travel-oriented apparel brand has gained proficiency in the development of their three-layer rainwear V10 Max that delivers exceptional water protection. Companies in the rainwear market are introducing proprietary technologies, such as durable water repellence and windproofing membranes to increase the uptake of products. As such, the revenue of blended materials is estimated to account for the highest share of the rainwear market and is anticipated to cross ~US$ 2 Bn marks by 2030.

Manufacturers are using water & wind-proofing membranes to deploy high rain protection whilst maintaining high breathability in rainwear. There is a growing demand for ultra-light tricot coating in rainwear for trail hiking and bike riding end uses. Gender-neutral functionalities such as water-proof zippers with rose gold accents are growing popular among users. Thus, manufacturers are increasing R&D to develop protective gear that can be used in every season.

Manufacturers Reduce Wastage by Recycling Brass Snaps and Polyester Materials

Companies are increasing efforts to deploy sustainable innovations in rainwear products to reduce carbon footprint. However, adopting sustainability has its unique challenges. The rainwear market is anticipated to progress at a CAGR of 6% during the forecast period. However, achieving 100% of sustainability has its limitations. Hence, Faire Child— a Canada-based children’s protective clothing store announced to collaborate with the engineering faculty at Dalhousie University to establish a standard brass snap removal procedure for recycling of the rainwear products.

The trend of recycling is surging in the rainwear market in order to minimize the carbon footprint. Hence, manufacturers are making rainwear from 100% recycled polyester to reduce the environmental impact. They are increasing efforts to reduce raw material wastage and instead recycle them to produce rainwear products. Companies are increasing their research efforts to develop recycled rainwear, which is also waterproof to help customers venture outdoors with a sound consciousness about the environment.

Rainwear Market: Overview

  • According to Transparency Market Research’s latest report on the global rainwear market for the period 2018–2030 (wherein 2020 to 2030 is the forecast period and 2019 is the base year), rising population of working class people coupled with continued improvement in rainwear products has fueled the demand for rainwear across the globe
  • In the report, revenue generated by the global rainwear market has been mentioned in terms of value (US$ Mn) and volume (Million Units) throughout the forecast period

Challenges Associated with Raw Material and its Adverse Impact on Environment: A Key Restraining Factor of the Market

  • Sustainability is a growing concern in the textile and clothing industry, which makes use of a quarter of all the chemicals manufactured around the world. They are used to modify the properties of fabric such as flame retardancy, feel, and water-repellency, as well as color. Many consumers around the world are now worried about the environmental impact of the products they buy, which may act as a restraint to the rainwear market. On the other hand, consumers who prefer a car, public modes of transport, or who walk to work prefer umbrellas over raincoats. Umbrellas are easier to handle and carry around, which makes them a good alternative. The price of rainwear products is also an important factor, which may act as a restraint to the market.

Rising Demand for Sustainable, Lightweight, and Durable Rainwear: A Key Demand Trend in Rainwear Market

  • Sustainable products, along with lightweight, durable, flexible, and affordable rainwear products are seeing considerably high demand. People who are involved in outdoor sports activities prefer good quality rainwear. The trend of participating in outdoor recreational activities is increasing. Hence, the demand for sports rainwear is expected to be high.

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