Production Printer: Introduction
- Production printer is a high speed computer printer used to produce graphic marketing communication materials such as booklets, manuals, brochures, and photo publishing
- Production printer is a high volume, professional printing machine that provides exceptional quality color prints. The three top brands which provide these special machines are Xerox, Konica Minolta, and Ricoh.
- Production printers can perform complex operations, but at the same time they are easy to operate. They are embedded with the newest technology and are designed to be user- friendly.
- Production printers are used to print jobs that are too large in volume for standard printers. They are widely used in businesses which have large requirements of high quantity print jobs with ease of use and accessibility.
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Increased Demand for Production Printers
- Production printers are largely used in digital printing technology which have use in home decoration. Customization of home decorating ideas such as wallpapers, wall paintings, decoration paintings, hallways, suspended ceilings, ceramic backdrops, tree-wood imitation floors, and colorful artist glass according to house type, material, and size add to the demand for production printers.
- Production printers have large demand in advertising. The banners used for advertising of jewelry shops, watch stores, makeup stores, high class shopping malls, traffic platforms, airports, phone stores etc., use UV printers which have great translucency in high definition and vivid color. Such banners are suitable for indoor and outdoor applications, advertising windows, posters, light boxes, and so on.
- Advancement in printer technology, for instance glass printer, is a kind of ink jet printer in which any material can be printed on a colorful picture. It can print on the surface of glass drawings, and is also used in modern decorations such as sliding doors, partition walls, and glass desks.
- Packaging applications are the main source of demand for production printers, due to digital package printing and large requirement for customized cardboard boxes and labels
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Asia Pacific to Dominate the Production Printer Market
- Many organizations are adopting commercial printers due to the growing advertising needs of enterprises across the world, and also due to increased technological advancements in printing technology. The printers are cost effective and efficient for bulk printing, which offers growth potential in the production printer market in Asia Pacific.
- Production printers are used in printing systems for digital label production, folding cartons, and flexible packaging, which ultimately increases their demand in Asia Pacific
- Growth of e-commerce is driving demand for better packaging solutions worldwide. The popularity of e-commerce creates demand for production printers that can match speed, volumes, and standardization. This ultimately propels the production printer market in Asia Pacific
Key Players Operating in the Global Production Printer Market
- Xerox Corporation
- Canon, Inc.
- Ricoh Company Ltd
- Konica Minolta, Inc.
- Hewlett-Packard Development Company, L.P.
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