As a business leader, you surely understand how important it is to be perceived in the right way by the masses. Reputation is a make-or-break deal for any brand in today’s business world.
Not just for your business but also for you yourself. After all, whenever people think of a brand, the first thing that comes across their minds is the CEO of the brand. Your image as a business owner has a direct impact on the image of your brand. Therefore, it is crucial for you to follow proper branding steps and establish your reputation in a way that would benefit you and your brand.
Here are some tips on how you can do so:
Know What the World Thinks of You
Before you set out to establish your reputation the way you want, you should be aware of what people already think of you. Doing a Google search of yourself every now and then is the best way to do a basic research on your reputation that you have knowingly or unknowingly already established.
You should go through articles or posts that have been written about you to understand how your image is being perceived on the internet. Moreover, you must also skim through your own online history. All of us, at some time or the other, have put up content we are not proud of.
For a person who isn’t accountable for a business, poor content wouldn’t matter as much, but if people discover any unflattering content that can be linked back to you, your personal reputation will take a huge hit along with your brand’s. For this reason, you must take down any unflattering post that you had put up during the course of your history on various social media platforms.
Across all platforms, your profile must have the same tone.
When it comes to a brand, people would be attracted to it only if it sets up a consistent image for itself. It’s the same with you. Consistency in tone and language across all your profiles will give customers a better idea of you and your company’s voice.
You should have a bold and multi-functional bio that you can use on all important online platforms including LinkedIn, Twitter, etc. LinkedIn, especially because it’s been regarded as the best social media network for CEOs with about 22% using it. The basics of creating a good profile for yourself are- you must use a high-quality picture of yourself which makes a statement by showcasing what you are as a person.
Your bio, across all platforms, must include a short list of your achievements and some other things that makes you capable of being a leader. However, you need to be careful not to overdo it or you might come across as someone who’s bragging.
Improve Engagement on Social Media
Social media plays a vital role in forming people’s perception of you. You must engage heartily with your followers across all your social media profiles. Not just that, you must also get into discussions with other CEOs belonging to the same industry as yourself or with some famous online celebrity who fits into your industry in some way.
Doing all of this will improve your social media presence and help you establish your reputation in the way you want. The more you engage, the more people will learn about you and the more customers will be attracted to your brand.
In addition to your own blog posts, jump into the social media fray and engage with others – fellow CEOs and business owners, influencers, journalists, and bloggers with their own significant audiences. Conversations revolving around your industry are always taking place online.
Invest in a Digital Business Card
Having a business card is one of the most basic things a CEO needs to take care of. Until now, paper business cards were being used by everyone. However, in recent years, there has been a growing trend of using digital business cards instead of the traditional paper ones.
You too, should get in on this trend and start using digital business cards for yourself. This will help you convey the message that as a CEO you are informed about the new technology and is rapidly adapting to modernization. Not to mention, digital business cards are extremely easy to share over the internet and you can send it to anyone in an instant at the time you require.
You must follow these steps if you want to create the right image of yourself, and consequently, your brand.