Focus on Environment Sustainability and Quality of Poultry Products to Boost Market Growth
The global poultry consumption has witnessed consistent growth over the past few years. The rising consumption of poultry products is expected to play a major role in boosting the overall growth of the poultry farming equipment market in the upcoming years. Although poultry consumption has experienced a gradual rise over the past couple of decades, evolving consumer trends indicate that poultry consumption habits could plateau in the forthcoming years. The rise in the number of consumers, who are leaning away from non-vegetarian food due to factors, including animal cruelty, could potentially hamper the overall prospects of the poultry sector.
However, at present, the adoption of poultry farming equipment continues to grow, particularly in North America, Australia, and Europe, owing to the entry of new technologies and innovations. Although poultry meat consumption is projected to remain higher in developing regions, the presence of key market players involved in the poultry farming equipment market across North America and Europe is likely to accelerate market growth in these regions. A number of exhibitions around the world are organized wherein market players can exhibit their product range and portfolio providing a boost to the growth of the global poultry farming equipment market.
At the back of these factors, along with growing emphasis on optimizing potential eggs, poultry meat, and collection of compost, the global poultry farming equipment market is expected to attain a market value of ~US$ 35 Bn by the end of 2030.
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Technological Advancements to Boost Demand for Poultry Farming Equipment
Technological advancements are expected to play a key role in the overall development of the global poultry farming equipment market. At present, strides taken in poultry farming largely focus on automating the activities in the rearing systems. Some of the most popular automated poultry farming equipment include brooder cages, laying cages, and broiler cages, among others. Market players operating in the current market landscape are increasingly focusing on improving the designs of their poultry farming equipment to improve efficiency, improve the quality of poultry products, and boost operational productivity. In addition, advanced poultry farming equipment, including automatic feeding equipment have also exhibited higher efficiency levels in scaling feeds, thereby minimizing wastage.
Farmers and other stakeholders operating in the poultry sector are increasingly leaning toward advanced poultry farming equipment to maximize profitability and reduce production costs. In addition, environmental sustainability has emerged as a prerequisite for the development of new technologies and poultry farming equipment. The entry of technologically advanced brooding machines has played a vital role in large-scale poultry farming due to which, its adoption continues to move in the upward trajectory. Environment controller equipment has gained considerable adoption from farm owners in temperate regions, as they can efficiently regulate humidity and temperatures within the poultry houses.
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Although considerable advancements have taken place in terms of technology and innovations, the developed nations, including the U.S., Australia, New Zealand, and the U.K., among others, are expected to remain the most prominent markets for participants operating in the current poultry farming equipment market. However, modernized systems such as breeders, feed mills, and environment controller equipment are increasingly being used across developing regions of the world.
Robotic Poultry Farming Equipment Likely to Gain Traction
In several developed nations around the world, robotic poultry farming equipment is being installed across poultry farms to collect eggs and in cleaning applications. Robot poultry farming equipment is likely to redefine the future of poultry farming in the upcoming decades. In addition, automation and robotics continue to attract interest from investors due to their immense potential in reducing labor costs and remote monitoring ability. However, due to steep costs, the adoption of robotics is likely to remain sluggish in the first half of the forecast period and gain momentum toward the second half of the assessment period.
Apart from entry of robotics, data analytics and smart lighting systems are expected to gain considerable attention in the upcoming years. These technologies primarily aim to increase the overall quality of poultry products and simultaneously minimize the environmental footprint of the poultry sector. These factors are expected to play a key role in influencing the growth of the market for poultry farming equipment in the upcoming years.
Poultry Consumption Patterns Change amid COVID-19 Pandemic
The COVID-19 event has severely impacted operations across the poultry industry, particularly in developing regions of the world. The liquidity condition of various stakeholders in the sector, including contract farmers and other small integrators continues to head toward uncertainty amid the ongoing health crisis. Several poultry farms have closed down due to losses suffered during the pandemic due to limited financial flexibility. As poultry consumption patterns continue to change during the COVID-19 event, its impact can be felt across the poultry farming equipment market wherein the demand has declined in the first two quarters of 2020. Due to reducing profit margins, the uptake of advanced poultry farming equipment has witnessed a considerable decline in 2020 and as per current estimates, the demand is likely to remain sluggish in the forthcoming months.
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Poultry Farming Equipment Market: Overview
- According to the latest market report published by Transparency Market Research on the poultry farming equipment market for the period 2020–2030 (wherein 2020 to 2030 is the forecast period and 2019 is the base year), increase in the number of poultry birds across the globe is expected to drive the poultry farming equipment market
- Globally, revenue generated by the poultry farming equipment market stood at US$ 21.8 Bn in 2018, which is expected to expand at a CAGR of ~4% in terms of value during the forecast period
Demand for Modern Poultry Equipment and Export of Poultry-based Eggs and Meat Products: A Key Driver
- Demand for modern poultry equipment is driven by the increase in the size of poultry farms. Earlier poultry farms produced an average of only a few hundred birds per cycle. Presently, poultry units with fewer than 5,000 birds are breeding on an average more than 500,000 birds. Similar is the case with layer poultry farms. Furthermore, adoption of better machinery to ensure quality has become crucial for poultry units due to increasing demand for quality poultry products. Barring a few items such as egg graders and poultry processing equipment, most of the equipment are gaining demand across the globe.
- Emerging countries are generating demand for poultry farming equipment such as hatchers/ incubators, feeders, and poultry houses, apart from environmentally controlled & pre-fabricated houses, etc. This is likely to enhance the sale of poultry equipment in the upcoming years.
- Increase in per capita consumption of poultry products is likely to lead to demand for poultry birds across the globe. In addition, increase in worldwide consumption of poultry products such as eggs and meat for high-quality protein intake at affordable prices is also enhancing the export of egg and poultry products globally. This is likely to influence the growth of poultry birds across the globe and gain demand for poultry farming equipment.
- Increase in small and mid-sized poultry farms promoting the production of local and organic breeds is likely to drive the poultry farming equipment market over the next few years
Promoting Large-Scale Breeding Technology and Merging with Small & Mid-Sized Poultry Farmers a Significant Opportunity for Poultry Farming Equipment Market
- Development of non-traditional cage culture in poultry seems to be a major attraction for poultry owners for ease in rearing poultry. In addition, collaboration with small and mid-sized poultry farmers is another potential opportunity for the market. This is expected to enhance the demand for poultry farming equipment across the globe.
Technology Change in Poultry Industry and Environmental Protection: Key Trend of the Market
- Technology change in the poultry industry led by advances in breeding that improve animal size, fecundity, growth rate, and uniformity has enabled farmers to increase output per unit of feed, produce more birds per year, improve animal disease control, and decrease mortality
- Increasing investment by manufacturers on innovative equipment and for integration of IoT-based devices with equipment is likely to remain a popular trend in the future for overall monitoring and controlling of equipment to avoid unwanted risks leading to the growth of the poultry farming equipment market
Resource Constraints and Risks Associated with Poultry Diseases to Hamper Growth of Poultry Farming Equipment Market
- According to the data released by FAO, the per capita arable land area in the world is expected to drop from 5,100 square meter in 1950 to 1,500 square meter by 2050. The huge population base is the major reason for the decline of per capita arable land area. Therefore, land resource constraints is a serious issue for poultry farming that indirectly hampers the growth of poultry farming equipment. In addition, the risk associated with poultry diseases such as bird flu is also a severe test facing the poultry industry, which has seriously impacted the export of poultry across the globe. This has directly resulted in a major challenge for the growth of the poultry farming equipment market.
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Poultry Farming Equipment Market: Competition Landscape
- Detailed profiles of manufacturing players of poultry farming equipment have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies
- Key players operating in the poultry farming equipment market include
- OFFICINE FACCO & C. Spa
- Big Dutchman International GmbH
- Valco Companies, Inc.
- Vencomatic Group
- Tecno Poultry Equipment Spa
- Petersime NV
Poultry Farming Equipment Market: Key Developments
- Prominent service providers in the poultry farming equipment market are increasing investments on innovative poultry farming equipment to fulfill the needs of farmers. Manufacturers are also planning to expand their product range and presence in various geographies through mergers & acquisitions and tie-ups with local poultry farming equipment providers.
- Some other key developments in the poultry farming equipment market are highlighted below:
- In January 2024, Vencomatic Group, the Netherlands-based company acquired family-based Van Gent Laying nests, a reliable player in the breeding and laying sector
- In May 2019, Big Dutchman Agriculture Nigeria Limited, a subsidiary of Big Dutchman International, developed an innovative agricultural management system called EasyStep56 layer cage for egg production in Nigeria to support African farmers and small-scale entrepreneurs to develop the egg production industry
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