Video on demand (VoD) is a service that enables users to view video content from a wide range of digital libraries and control the temporal order to view content through internet. VoD service provides a wide range of video content such as movies, music, TV series, and sports to users for streaming and downloading. Furthermore, VoD systems deliver the services to users through multiple platforms and connected devices such as smartphones, tablets, computers, cable television, and smart TVs. Companies are developing better applications to deliver effective and efficient VoD services on the user’s device to enhance the viewing experience. VoD service providers are collaborating with content producers to provide exclusive and premium content to viewers.
VoD services are transforming the traditional television landscape by offering unique features such as high quality and exclusive video content on demand through broadband and mobile networks. The VoD market is mostly driven by factors such as growing adoption of mobile devices for watching online videos and increasing internet based consumer spending. In addition, the rapid developments in high-speed networks are enabling video on demand service providers to deliver faster downloading and streaming service to users.
Demand for personalized viewing of content is increasing which enables users to watch the content as per their convenience. However, piracy is one of the major concerns of the VoD market. Unauthorized and illegal downloading, and sale of content is hampering the growth of the VoD market. Furthermore, rules and regulations by countries related to specific content is a barrier to VoD service providers. VoD service providers deliver exclusive content by entering into commercial agreements with content providers. Hence, it is important for VoD service providers to maintain such agreements and licenses for continual offering of video content to users. The adoption of mobile TV and multi-screen services for content viewing is increasing. In addition, increasing penetration of smartphones and growing online users across the world are expected to provide prominent opportunities for the video on demand market.
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On the basis of business model, the VoD market is segmented into transactional video on demand (TVoD), subscription video on demand (SVoD), advertisement video on demand (AVoD), and hybrid (SVoD + AVoD). Among these business models, the SVoD segment is anticipated to see significant growth due to unique features such as unlimited access to contents. AVoD and hybrid models include advertisements during the streaming of content. In terms of content, the VoD market can be segmented into sports, entertainment, education and information, and TV commerce. Increasing content production such as movies, music, TV series, and documentaries by film studios, producers, and record labels are driving the adoption of on demand services around the globe.
North America held the largest share of the video on demand market in 2019. This is primarily due to significant presence of video on demand service providers, and increased demand for on demand services for video consumption. Moreover, the increased content production of entertainment, sports, and TV commerce along with collaboration of content producers with on demand service providers across the region has led to the adoption of video on demand services. The market in the Asia Pacific region is anticipated to show considerable growth which is primarily due to increasing consumption of pay-per-view programs and movies.
The report segments the global video on demand market on the basis of business model and content. In terms of business model, the market can be segmented into transactional video on demand (TVoD), subscription video on demand (SVoD), advertisement video on demand (AVoD), and hybrid (SVoD + AVoD). The subscription video on demand (SVoD) segment is expected to hold the largest market share in 2019. This is primarily due to unlimited content accessibility of extensive premium video content from digital libraries to viewers. The transactional video on demand (TVoD) segment is also projected to show considerable growth in the year 2019. This is primarily due to increasing consumption of pay-per-view programs and movies. In addition, the advertisement video on demand (AVoD) segment is expected to hold significant market share due to free content offered by on demand service providers for viewing. In terms of content, the market can be segmented as sports, entertainment, education and information, and TV commerce. The entertainment segment is expected to rise primarily due to the growing number of subscriptions for on-demand movies and rising content production in the media and entertainment industry.
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The report also highlights the competitive landscape of the video on demand market, thereby positioning all the major players according to their geographic presence and recent key developments. The comprehensive video on demand market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic, technological, and legal factors along with the current market dynamics affecting the video on demand market growth.
This report provides all the essential information required to understand the key developments in the global video on demand market and expansion trends of each segment and region. It also includes strategies, company overview, and key competitors under the company profiles section. Additionally, the report provides insights related to trends and their impact on the regional market. Moreover, Porter’s Five Forces analysis provides analysis of bargaining power of buyers, bargaining power of suppliers, threat of new entrants, threat of substitutes, and degree of competition in the global video on demand market. The study provides a comprehensive ecosystem analysis of the global video on demand market, explaining the various participants including software & third-party vendors, system integrators, and distribution channels of the value chain operating in the market.
