Portable Massage Devices Market: Introduction
- A portable massage device is a basic skin-safe massager used to release knotted muscles, soothe body pain, and improve the flexibility of users by improving joint health over a period of time.
- Rising awareness about massagers improving blood circulation, relieving headaches, stress, and supporting rehabilitation from physical injuries is influencing the growth of the portable massage devices market.
- Increasing number of patients suffer from severe body pain, cramps, and fatigue. They opt for these devices to remain calm, relaxed, and enjoy a better quality of life. In addition, end-users having busy schedules are unable to find time to go to professional massage therapists and tend to use portable massage devices.
Adoption of Body Relaxation Techniques
- The global portable massage devices market has been seeing remarkable growth in recent years. Rising product awareness is likely to lead to lucrative growth of the portable massage devices market. Easy availability of these devices through a wide range of distribution channels is likely to influence the growth of the portable massage devices market. In addition, continuous worldwide growth in the business of spa & beauty parlors, salons, relaxation centers, etc. who opt for portable massage devices is likely to influence the growth of the market.
Availability of Alternative Solutions
- In recent days, the outbreak of the pandemic COVID-19 i.e., Coronavirus, across the globe has led to a shortage of portable massage devices. End-users are opting for alternative solutions such as yoga, fitness, recreational activities, and natural therapy, to obtain relief from stress, fatigue, anxiety, etc. Rising trend of using relaxing music, steaming solutions, piercing, and traditional healing practices are also likely to be major challenges to the growth of the market.
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Asia Pacific a Potential Market for Portable Massage Devices
- The global portable massage devices market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)
- North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the portable massage devices market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, the market in Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the portable massage devices market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The portable massage devices market in South America is segmented into Brazil and Rest of South America.
- Asia Pacific is expected to remain a potential market for portable massage devices owing to increasing affordability of essential devices to soothe the body and for relaxation across the region.
Key Players Operating in the Portable Massage Devices Market
The global portable massage devices market is fragmented in nature due to presence of several promising global and regional players who provide advanced body relaxing technology to end-users.
A few of the key players operating in the global portable massage devices market are:
- Beurer GmbH
- Deemark Healthcare
- Healthmate Forever
- HoMedics USA LLC
- International Electro Medical
- JSB Healthcare
- OSIM International Ltd.
- Panasonic Corporation
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Global Portable Massage Devices Market: Research Scope
Global Portable Massage Devices Market, by Type
- Back Massagers
- Handheld Massagers
- Neck Massagers
- Foot Massagers
- Others (Shoulder Massager, Arm Massager, etc.)
Global Portable Massage Devices Market, by End-user
- Spa & Beauty Parlors
- Others (Relaxation Centers, Hospital, etc.)
Global Portable Massage Devices Market, By Distribution Channel
- Mega Retail Stores
- Specialty Stores
- Others (Departmental Stores, Individual Stores, etc.)
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
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