Portable Charging Units Market: Overview

The need for a reliable wireless technology for charging consumer devices on-the-go is the most prominent business proposition in portable charging units market. Over the years, despite remarkable advances made in the inherent charging capacity of consumer devices, the depletion of their battery is a real concern. One factor underpinning such trend is the energy intensive consumer device. Portable charging units come in various capacities as measured in milliampere-hour (mAh). Lithium-ion batteries have gained widespread use in portable charging units due to their cost-effectiveness and affordability. Also called power banks sometimes, technologies in the portable charging units find use in charging smartphones world over.

Over the years, portable charging units have become more intuitive and user-friendly to operate. Some of the key types in the portable charging units market are PCB board and batteries. A number of the currently launched portable charging units support pass through charging.

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Portable Charging Units Market: Key Trends

The study presents a critical and detailed scrutiny of the various key growth dynamics, share and size of various segments, and untapped avenues in key regions. It tracks the major strategic moves by various players to consolidate their positions or shares in the portable charging units market.

Growing demand for portable charging units that allow consumers rapid charging are gaining popularity such as in airports, supermarkets and hotels. Most of the new devices allow charging of multiple devices including laptops, tablets, digital cameras, and range of other portable devices. The growing consumer attractiveness of aesthetic of portable charging units has led to the popularity of power designs with sleek designs.

The growing number of people who travel are making use of energy-intensive applications through their mobile devices. Rise in standard of living is also a key driver for demand in the portable charging units market. Further, growing sales of mobile devices to consumers of all economic segment has also spurred the demand for portable charging units in the market.

Portable Charging Units Market: Competitive Development Analysis and Key Developments         

Device manufacturers in the portable charging units market are leaning on developing devices that are a confluence of aesthetics and functionality. A growing number of player are leaning on consumer convenience as well as affordability. To this end, they have come out with new business propositions. Also, manufacturers are also improving the design parameters to nudge consumers make new buys. Numerous device makers are seeing impressive revenue gains by launching power banks units for music players.

Some players have seen new revenue streams in the EV ecosystem. Aspiring players are developing portable and modular hardware solutions to meet this demand. A few players are throwing their weight behind developing portable charging units for DC fast charging. The participants include startups in some developed economies. One vast avenue is the demand for portable charging units for emergency roadside services.

Some of the key players looking for sizable stake sin the portable charging units market are Microsoft Corporation, Xiaomi Technology Co., Ltd., GP Batteries, Panasonic Corporation, Sony Corporation, BIC Graphic, and Platinet S.A.

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Portable Charging Units Market: Regional Assessment

Some of the highly lucrative regions in the global portable charging units are North America and Asia Pacific. Asia Pacific has emerged in recent years as a highly promising market. The growth has been propelled by the proliferation of consumer device that need constant charging while on the go. Also, rise in awareness about new features also fueled the demand in the Asia Pacific portable charging units market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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