Podcast hosting is a service that stores audio files on a server and broadcasts it to consumers over the Internet. Podcasts are a primary medium for quality content delivery. Podcast hosting enables people to put an audio or video file from their personal computer, broadcast it online, and distribute it to podcasting platforms such as Stitcher, Google Play, iTunes, and others. The broadcasted digital audio files are then available on the Internet for downloading to a mobile device or computer, usually obtainable as a series, new episodes of which can be received by users regularly.

Podcasts are both mobile and auditory mediums. These can be consumed at times when video files or text messaging are impossible or inconvenient for the consumers. Hence, podcast audio content is more convenient as compared to video or text files. The users can consume audio content while travelling and driving, or during exercise or housework.

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The global podcast hosting services market is expanding at a rapid pace, owing to factors such as rise in acceptance of podcast hosting services and increase in demand for digital content among consumers. This is primarily due to the rapid growth in digital media consumption across the world. Moreover, widespread adoption of on-demand content streaming services and increase in usage of mobile devices and smartphones are the factors expected to propel demand for podcast hosting services across the world during the forecast period.

Podcasts are expected to become one of the major contributors to the global audio market that comprises recorded music, broadcast radio, and on-demand streaming services. Furthermore, the proliferation of connected cars across Android Auto and Apple CarPlay is a key factor expected to boost the growth of podcast hosting services across the globe. Furthermore, platforms such as Amazon’s Alexa and Google Home are anticipated to fuel the growth of the global podcast hosting services market in the next few years. However, less awareness among consumers, specifically in emerging markets, is a major factor anticipated to restrain the global podcast hosting services market in the near future. For instance, only half (49%) of people in the U.S. are aware of podcasting services.

Rapid technological advancements such as smart television, smart watches, and other wearable devices are anticipated to offer significant opportunities in the global podcast hosting services market in the next few years. Podcast services are also expected to present large opportunities for marketers and publishers looking to attract hard-to-reach millennials.

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The global podcast hosting services market can be segmented based on application, end-use industry, and region. In terms of application, the market can be divided into marketing, advertising, lead generation, and education. Based on end-use industry, the global podcast hosting services market can be categorized into media & entertainment, government, retail, education, hospitality & travel, science & medicine, and others.

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

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The following regional segments are covered comprehensively:

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Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

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