Pico Projector Market: Introduction
- Pico projectors, known as handheld projectors, are niche technology which are easily connected with portable devices such as mobile phones, cameras, and tablets. Pico projectors provide a convenient way to quickly project the content of these devices on to any surface such as walls, notebooks, or airplane food trays. A Pico projector uses a laser light source or an LED which eliminates the need for lamp replacement over the functional life of a Pico. The Pico projector market is expected to witness surge in growth during the forecast period.
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Key Drivers and Opportunities of the Global Pico Projector Market
- The market currently is in an explosive growth stage and is witnessing steep price erosion. One of the key factors driving the Pico projector market is growing integration of Pico projectors in mobile handsets. Mobile handsets integrated with Pico projectors represent an application area with the highest potential and is expected to trigger growth in this market. Moreover, embedding of Pico projector modules into other devices including digital cameras, digital camcorders, digital photo frames, laptops, portable media players, mobile TVs, and portable gaming devices is boosting the market ahead.
- Decreasing average selling price and increase in applications is also one of the factors likely to contribute to the growth of the Pico projector market during the forecast period.
- With the growing demand for flexibility from end-users, the limited number of features in Pico projectors could affect adoption, thereby restraining the marker growth. Stiff competition from flat panel displays is also one of the factors hindering the growth of the market.
- Despite these issues, the market shows enormous potential to grow rapidly in the future mostly because of some emerging trends. Increase in adoption of embedded Pico projectors including integration of projectors in headsets, mobile phones, and image processing software, is increasing penetration of LCoS-based projectors in the market.
North America to Hold Major Share of the Global Pico Projector Market
- In terms of region, the Pico projector market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
- North America dominates the global Pico projector market in volume terms. Many of the major companies active in the Pico projector market are based in this region, which is one of the reasons for North America likely to hold major share of this market during the forecast period.
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Key Players Operating in the Global Pico Projector Market
- AAXA Technologies Inc.
- Greenlight Optics LLC
- Light Blue Optics Ltd.
- Luminus Device Inc.
- Micron Technology Inc.
- Opus Microsystems Corp.
- Samsung Electronics Co. Ltd.
- Texas Instruments Inc.
- The 3M Company
- WowWee Group Ltd.
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