The optical character recognition (OCR) technology is set to bring a significant change in food delivery and retail business due to the coronavirus (COVID-19) outbreak. Analysts of Transparency Market Research (TMR) opine that OCR is likely to become an indivisible part of the receipt recognition technology for retail and food deliveries. Since the coronavirus survives for up to 24 hrs on paper, companies in the optical character recognition market are capitalizing on this trend to improve their software, which deploys email receipts and uses receipt recognition API (Application Programming Interface).
Customers are still hesitant to buy products as they used to before the pandemic. Gradual increase in employment opportunities and heavy discounts and offers on products are likely to revive the world economy. Email receipts and receipt recognition APIs are reducing the risks of COVID-19 exposure in the retail business.
These factors are likely to drive the optical character recognition market during the forecast period.
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Latest OCR Software Apps Eliminate Need for Installation
The heavy smartphone usage has triggered the demand for OCR apps. The Microsoft OneNote is being highly publicized for its advanced OCR functionality. Companies in the optical character recognition market are developing apps that work on both handwritten notes as well as images. However, the scanning accuracy is substantially dependent on the quality of the image. As such, greater control over conversion and added features such as text-to-speech features are offsetting the disadvantages of OCR apps.
Apart from some big names, OCR software apps are being designed for laptops and desktops. For instance, Capture2Text is a free OCR software for Windows 10 and offers keyboard shortcuts that quickly recognizes anything on the screen. Companies in the optical character recognition market are increasing the availability of software, which eliminates the need for installation.
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Inaccuracy in Scanning Handwritten Documents to Hurt Sales
The optical character recognition market is expected to advance at a striking CAGR of ~15% during the forecast period. However, several shortcomings of OCR, such as inaccuracy in scanning handwritten documents and difficulty in differentiating between characters, are likely to hurt sales. Hence, software companies are introducing special OCR fonts to efficiently differentiate between a zero and the alphabet O. They are increasing their R&D capabilities to make improvements in scanners that can read handwritten documents.
On the other hand, companies in the optical character recognition market are innovating in scanners that can recognize multiple languages. For instance, the Zoho Doc Scanner has been launched to recognize text in 12 different Indian languages including Marathi, Telugu, Assamese, and Punjabi. Features such as free versions of scanners with unlimited scans and secure document scanning are being highly preferred by users.
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Online Free Services Emerging as Lucrative Business Model for Emerging Companies
Online reviews about OCR software apps are building the credibility of companies in the optical character recognition market. However, emerging market players are facing stiff competition from established companies such as Microsoft and Google. In order to gain market dominance, emerging software companies can either list their apps under the Microsoft Store or increase their marketing capabilities via Google Play and digital advertising.
Several websites have enabled direct online OCR services to meet convenience needs of individuals. Free online services are being highly preferred by users. Another big player in the competition is the Adobe Acrobat Pro DC. Thus, emerging players in the optical character recognition market can experiment business models with direct online free services.
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