Online Proofing Software Market: Introduction
- Online proofing software enables users to review and share feedback on their creative content from their clients to improve the business. The software benefits the workflow management process by ensuring that all relevant parties are kept up to date and have their concerns or suggestions addresses from concept to conclusion. Online proofing software solutions are beneficial for designing and marketing teams working on creative projects, allowing clients and colleagues to view and annotate in-progress content and sign off when the content is deemed complete. Online proofing software enables version history and comparison of projects to ensure all feedback is acknowledged and considered in the finished product. Rising demand to improve workflows is the major factor supporting the online proofing software market. The market is fragmented with many organizations, emphasizing on providing cutting edge products to customers.
- COVID-19 has impacted various industries and sectors. The utility-owned segment is primarily driven by growing regulatory support and financial incentives from governments worldwide. The existing utility-owned online proofing software market is impacted largely by the COVID-19 pandemic. Numerous projects in the US, China, South Korea, and Germany are deferred, and businesses are facing temporary operational issues owing to supply chain restrictions and lack of site access as a result of outbreak of COVID-19. Asia Pacific is expected to be highly impacted by the spread of COVID-19 because of the pandemic in India, Japan, and China.
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Global Online Proofing Software Market: Dynamics
Global Online Proofing Software Market: Key Drivers
- The global online proofing software market is anticipated to expand significantly during the forecast period, due to technological advancement. Growing focus towards adopting a centralized platform for sharing and receiving platform and increasing demand to streamline the workflow are the major factors supporting the growth of the online proofing software market.
North America to Account for Major Share of the Online Proofing Software Market
- In terms of region, the global online proofing software market is divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
- North America is projected to be the major regional market for online proofing software due to the presence of companies offering online proofing software and the adoption of innovative technologies in the region.
- Increasing adoption of new technologies and demand for online proofing software in Asia Pacific is anticipated to create significant opportunities in the market during the forecast period.
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Global Online Proofing Software Market: Competitive Landscape
Key Players Operating in the Online Proofing Software Market
Online proofing software providers are aiming at organic growth strategies such as product approvals, product launches, and patents. Inorganic growth strategies observed in the market include collaborations, partnerships, and acquisitions. These strategies have enabled expansion of business and customer base of major market players. Online proofing software market players are anticipated to profit from growth opportunities in the future with the growing demand for the software.
Key Players Active in the Online Proofing Software Market Include:
- Approval Studio
- Asana, Inc.
- Oppolis Software
- ProoferHive (Wobot Creative Software)
- Workfront, Inc.
- Wrike, Inc.
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