Transparency Market Research (TMR) provides key valuable insights for the on-the-go breakfast packaging market in its published report, which incorporate global industry analysis, size, share, growth, opportunities, trends, and forecast of 2021–2029. In terms of revenue, the global market is anticipated to expand 1.6 times of current market value by the end of 2029, due to increasing demand for flexible packaging across several countries, about which TMR offers detailed insights and forecasts in the on-the-go breakfast packaging market report.
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On-the-go breakfast packaging is an advanced packaging solution that not only holds food & beverages but also offers ease and convenience along with easy transportation. They are designed to make the food easy to pack and consume anywhere. It is not only used to offer breakfast items but also snacking between meals or meal replacements, while offering more healthier options for eating to consumers. On-the-go breakfast packaging is manufactured in the two packaging formats, rigid packaging, and flexible packaging. They are majorly made of two materials: plastic and paper. The sustainable nature of paper and its surface giving excellent printing quality, therefore, is preferred by consumers as well as manufacturers. The on-the-go breakfast packaging is used to pack many food & beverages products such as cereal meals, sandwiches & burgers, milkshakes & juices, etc.
Increasing Usage of Transparent Packaging Driving Demand for On-the-Go Packaging
Transparent packaging or see-through packaging not only allows consumers to view contents for the easy product identification but also offers many other benefits such as durability and enhanced security. This see-through/transparent packaging can be achieved by using on-the-go breakfast packaging solutions, such trays, pouches, sachets, and others, as they offer superior transparency and gloss to the package.
As per TMR analysis, the demand for on-the-go breakfast packaging is forecast to uplift the market during 2021–2029, owing to increasing demand for eye-catchy packaging designs and formats and added level of product visualization and product security.
Key Players Focusing on Product Innovations, Rising Global Footprints
Global manufacturers of on-the-go breakfast packaging solutions are constantly emphasizing on the incorporation of innovative features such as tamper evident packaging, high barrier structure, scored label and opening, excellent seal strength, and several others.
- Sonoco Products Company, manufactured SmartSeal® easy open and re-close plastic trays for bakery product packaging with features such as tamper evident packaging, pressure sensitive adhesive, and deadened pull tab, high impact rotogravure prints, and controlled peel and reseal option
COVID-19 Hindering Growth of On-the-Go Breakfast Packaging Market
COVID-19 pandemic is expected to add economic and financial challenges for manufacturers of on-the-go breakfast packaging across various regions. Other than the extensive demand for different types of food packaging materials, manufacturers are facing huge challenges in terms of the disturbing product supply chain, limited work capitals, difficulties in product management, and the emerging second wave of the pandemic in 2021.
However, on-the-go breakfast packaging continues to be a vital business, predominantly for food & beverage products. The detailed inspection of the market found that even before the COVID-19 era, flexible packaging demand had grown at a consistent rate when compared to rigid packaging, owing to ease & convenience in handling and cost-effectiveness. The lockdown in North America and European countries caused a rush in the demand for food and beverages packaging, in terms of boxes, cans, and pouches as customers stock up on the well-packaged and labeled products, which indicates the product is standardized. Moreover, the beverages manufacturing companies are launching all-new, sustainable packaging material to pack the product, which enhances the use of paper packaging material. This has likely to add some new opportunities for the market players.
On-the-Go Breakfast Packaging Market: Competition Landscape
The global on-the-go breakfast packaging market is anticipated to witness tough rivalry among key players. This market includes many well established market participants. Besides this, many other local players and start-ups are entering the market attributing to significant revenue creation with the rising demand for flexible packaging and paper material in the packaging of on-the-go breakfast packaging.
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Some of the key players operating in the global on-the-go breakfast packaging market are Amcor Plc, Sealed Air Corporation, Sonoco Products Company, Smurfit Kappa Group, DS Smith Plc, Mondi Group Plc, WestRock Company, International Paper Company, Coveris Holdings S.A, Berry Global Group, Inc, Huhtamäki Oyj, Winpack Ltd, Schur Flexibles Holding GesmbH, and Constantia Flexibles Group GmbH, among others.
TMR differentiated these players as Tier 1, Tier 2, and Tier 3 as per their segmental earnings. Among these players, International Paper Company, Berry Global Inc., and WestRock Company are identified as Tier 1 players in the on-the-go breakfast packaging market. The Tier 2 players are Mondi Plc., Sealed Air Corporation, Amcor Plc., and Smurfit Kappa Group. Tier 3 players are Klockner Pentaplast, Constantia Flexible GembH, and ProAmpac LLC.
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