Neuromarketing Solutions Market
In the recent times, the implementation of neuromarketing in the fields of telecommunication, advertising, and media have gained significant momentum. A large number of big companies are making heavy investment on the study of various subjects that are related to neuromarketing in a bid to understand their response to their advertising campaigns and media, which consequently, is impacting the world market for neuromarketing solutions remarkably across the globe. The need to study the consumer behavior is also adding to the substantial growth of the market.
The world neuromarketing solutions market exhibits a landscape that is highly consolidated competitive. Tobii Technology, EB Neuro S.p.A., LC Technologies, ISCAN Inc., Cadwell Industries Inc., SensoMotoric Instruments, Compumedics Ltd., iMotions, and SR Research are some of the leading players that are operating in this market.
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In accordance with the research report on the world market for neuromarketing solutions treatment by Transparency Market Research (TMR), it has been anticipated that strong growth would prevail in the said market. The market, which stood at around US$ 0.94 bn in the year 2016, is quite likely to expand at a rate of 10.20% CAGR between 2017 and 2025 and reach a market valuation of around US$ 2.20 bn by the end of the year 2025.
Asia Pacific is Estimated to Continue with a High Growth Rate Over the Period of Forecast
The world market for Neuromarketing Solutions treatment has been regionally segmented into the geographies of South America, North America, Asia Pacific, Middle East and Africa, and Europe. Amongst these, the region of North America emerged as the leading contributor towards the global market for neuromarketing solutions in the year 2016. Amongst other regional segments, the region of Asia Pacific is forecasted to experience a huge rise in the global market for neuromarketing solutions in the near future and China is forecasted to lead the Asia Pacific market for neuromarketing solutions. The market in the Middle East and Africa is also forecasted to witness a sluggish rise while the growth of South America market will be limited by the regulatory hurdles in the future years.
For the study the market has been segmented as follows:
Global Neuromarketing Solutions Treatment Market Segmentation
- By Technology
- Functional Magnetic Resonance Imaging (fMRI)
- Electroencephalography (EEG)
- Eye tracking
- Positron Emission Tomography (PET)
- Magnetoencephalography (MEG)
- By Region
- North America
- Asia Pacific
- Middle East and Africa
- Latin America
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