Mobile Video Optimization Market – Snapshot
The global mobile video optimization market is projected to be driven by an increase in the use of smartphones and tablets. The rise of mobile video adoption has been driven by a significant increase in the usage of smartphones. Smartphones have allowed the new trend of video consumption via screens. They make a significant volume of video content available. Cameras in smartphones also facilitate the creation of video content. Mobile video use continues to rise with the widespread use of tablets. The devices have improved the video-watching experience through a larger screen size. They have encouraged the consumption of new forms of content, including long-form content such as movies.
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It has been found that tablet users are likely to view video content nearly three times more on a daily basis on their device than smartphone users. Sales growth of tablets has slowed to some extent in recent years. The growth is now shifting toward phablets (mini-tablets), the use of which is even more focused on entertainment.
Additionally, the mobile video optimization market is being fueled by the increasing accessibility of the Internet in developing nations. Developing countries are receiving government support for the development of electronic infrastructure, which includes Internet connectivity.
Internet access is growing worldwide, including in developing countries. However, it remains higher in advanced economies. A minimum of 60% of the population in several large economies has access to the Internet. These economies include Russia, China, and Brazil. Internet access rates are generally lower in developing countries and are concentrated mostly in sub-Saharan Africa and parts of Asia.
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The mobile video optimization market has received several opportunities for revenue expansion over the years. Mobile operators need to utilize network bandwidth in a more efficient way. The use of bandwidth optimization could save operators around 35% radio bandwidth through the optimization of 60% of video traffic, keeping any variation in video quality unnoticeable to subscribers. Multi-level optimization technologies are used for bandwidth optimization processes such as caching, pacing, transcoding, transrating, and adaptive streaming so as to offer complete control over the video optimization results.
The global mobile video optimization market has been segmented based on technology, end- user, enterprise size, and region. In terms of technology, the market has been classified into source optimization, network optimization, and client/device optimization. Based on end-user, the market has been divided into content providers, service providers, and network infrastructure. In terms of enterprise size, the market has been classified into small-medium enterprises (SMEs) and large enterprises. Based on region, the market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The report provides in-depth segment analysis of the global mobile video optimization market, thereby providing valuable insights at the macro as well as micro levels.
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In terms of region, Asia Pacific is projected to lead the global mobile video optimization market during the forecast period. Asia Pacific is expected to dominate the global mobile video optimization market, primarily due to an increase in the use of smartphones and tablets, particularly in countries such as China, India, and Japan. The mobile video optimization market in North America is anticipated to expand at a rapid pace and is expected to be followed by the market in Europe. The market in South America and Middle East & Africa is expected to expand at a sluggish pace in the coming years as compared to the market in other regions of the world.
The global mobile video optimization market is largely driven an increase in the use of smartphones and tablets across the globe and increased Internet accessibility in developing countries. Key players profiled in the report include Akamai Technologies, Cisco systems Inc., Citrix Systems Inc., Ericsson (MediaKind), Flash Networks Ltd., Nokia Corporation, Openwave Mobility, Qwilt, Vantrix Corporation., and Virtual Graffiti Inc.
Multi-level Optimization Technologies Huge Proposition in Mobile Video Optimization Market
Mobile video optimization tools and techniques has gained groundswell of attention on the back of burgeoning viewership of mobile videos. Per a revelation by the globally popular video provider You Tube, as many as 70% of the time people watch videos, they do that in their mobile devices. Over the past few years, there has been staggering rise in You Tube audience worldwide, painting an overly optimistic picture. The exponential rise in smartphone users in the developing world over the past 10 years, and the massive preference for short to medium-range videos on mobiles are key defining characteristics of the mobile video optimization market. Thus, the need for optimizing the user experience for video watching has become an increasingly important trend in content production. Social media networking service companies are increasingly becoming conscious about the current needs of mobile audience. Their focus has shifted largely to new streams of revenue that they eye from millennials. A growing number of viewers decide to make a click based on an attractive thumbnail, suitable aspect ratio, and intuitive mobile call-to-action. An array of network optimization tools have come to the fore to help adopt new video optimization techniques by the end-user. In this regard, multi-level optimization technologies are expected to attract attention of market players.
The Covid-19 has upended some business models across industries, apart from creating unique challenges for organizations that have been relying on traditional consumer connect models. Changing taste and preferences, spurred mainly by changing workplace norms in the recent month, has opened some incredible avenues in the mobile video optimization market. Specifically, the consumption of mobile video scaled new heights, thereby expected to influence the current dynamics in the mobile video optimization market. Some of the key players are quick to tap into the emerging revenue streams by creating strategies that are expected to be in sync with video consumption habits of millennials.
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