Mobile CRM Market: Introduction

  • Mobility in software solutions are no longer add-on features but the strategy is on the path of becoming a new normal for businesses. Enterprises have seen the trend catching on fast, and creating a paradigm in their customer-facing business functions. Mobile customer relationship management has expanded the arena for enterprises who believe in business-on-the-go.
  • Sales teams world over engendered by a growing trend of bring your own devices (BYOD) in enterprises are increasingly leveraging the potential of mobile CRM to expand their prospects.
  • The large amount of customer data that come handy with mobile CRM enables sales teams to close more deals, achieve their sales targets, and shorten overall the sales cycle. An array of mobile CRM solutions have come to the fore that allows sales teams to take customer interactions to a new level, underpinning the steadily evolving mobile CRM market.

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Rise in Demand for Mobile CRM in Retail, Banking, and Finance Industry

  • Enterprises world over considering adopting a mobility approach in customer relationship management is a key factor driving growth of the mobile CRM market.
  • Enterprises of all sizes see vast potential in mobile CRM solutions and are striving to make them an integral part of their CRM strategy. Particularly, mobile CRM has shown benefits in customer retention strategy, opine industry experts. The growing role of mobile CRM in mobile marketing automation strategy is an attractive proposition for software providers and are key to new avenues in the mobile CRM market.
  • The growing demand for platforms and solutions that help marketers process a huge array of customer data and assess customer behaviour is encouraging investment in the mobile CRM market. Further, mobile CRM has expanded the scope of personalization in sales.
  • Over the past few years, software providers in the mobile CRM market have unveiled solutions that integrate real-time intelligence and contextual data about customers’ on-the-go. The trend of CRM-on-demand has gathered noticeable momentum in recent years in the market. New growth potential in the market has come notably from equipping them with AI features and machine learning technology.
  • In the coming years, new business models will add new dimensions to mobile CRM. For example, recent years have evidenced the growing popularity of ‘pay-per-use’ pricing models. Further, the advent of secure cloud-based solutions has unlocked altogether new prospects in the mobile CRM market.

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North America to Lead the Global Mobile CRM Market

  • In terms of region, the global mobile CRM market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
  • North America is expected to dominate the mobile CRM market during the forecast period due to increase in usage of mobile services or platforms for employees and clients in business
  • Developed economies in Europe have been early adopters of solutions in the global mobile CRM market. This is broadly underpinned by the rapidly increasing trend of mobile CRM strategies in various industries. 
  • Asia Pacific is expected to be an emerging region contributing to maximum growth of the market during the forecast period.

Key Players in the Global Mobile CRM Market

  • Salesforce.com
  • Zoho Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Sybase, Inc.
  • Kony Solutions
  • resco.net
  • Software AG
  • Repsly. Inc

Global Mobile CRM Market, Research Scope

Global Mobile CRM Market, by Deployment

  • On-premise
  • Cloud

Global Mobile CRM Market, by Enterprise

  • Small Enterprise
  • Medium Enterprise
  • Large Enterprise

Global Mobile CRM Market, by Applications

  • Healthcare
  • BFSI
  • Travel & Hospitality
  • Media & Entertainment
  • Retail & Consumer goods
  • Information technology
  • Services

Global Mobile CRM Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Mexico
    • Rest of South America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here’s how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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