The gravity feed display market is expected to witness an attractive growth in the forecast period, globally. It is due to changing trends of advertising with the help of gravity feed display. Gravity feed display is the merchandising displays used to catch customer’s attention on the products, and influencing them for on-the-spot purchases or instant purchase. The demand for gravity feed display is also expected an increase because this promotes impulse purchasing by the customer.
The counter display has a significant impact on retail shops as retailers want to increase sales through effective utilization of counter space at point-of-purchase (POP). Therefore, the demand for gravity feed display is growing on the backdrop of development in the retail sector. The gravity feed display market is very dynamic in nature. In order to deal with a customer that can influence the sales of a product. The manufacturers of gravity feed display are focusing on development such as attractive shape, visibility, and the technological mechanism that can attract the attention of the customer. Gravity feed display is useful for those products which are difficult to sell, and it can boost the sales by appearing at a POP. Therefore, these are the primary factor creating a positive impact on the growth of the global gravity feed display market.
Gravity Feed Display Market: Dynamics
The gravity feed display market is expected to grow on the framework of the retail industry growth, which is growing at a good pace in the forecast period, globally. Gravity feed display helps to maximize profit earnings for both shopkeepers as well as for manufacturers. Therefore, profitability is the factor driving the growth of gravity feed display. Gravity feed display increases the visibility of the product and accelerates buying desire of the customers, which results in unexpected buying.
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Gravity feeds display promotes the product or brand at the POP and used for the product such as medicines, food product, watch and ornaments, and other such product. In spite of having positive effects of using counter display, there are some few aspects might restraint its growth in the forecast period. Factor restraining the growth is available of limited space at POP, excess promotional cost, and designing cost. Therefore, these are the primary factor creating a positive impact on the growth of the gravity feed display market.
North America and Europe are expected to witness average growth for gravity feed display in the forecast period. It is Due to the already established market of the retail sector. The Asia Pacific is expected to witness a positive growth towards gravity feed display. Owing to the increase in retail sector growth in an emerging economy such as India and China is expected to increase the demand for corrugated totes in the global market. MEA and Oceania are projected to observe a neutral growth towards gravity feed display market in the forecast period.
Recent Developments in the Global Gravity Feed Display Market
- In October 2018, Sonoco Products Company completely acquired the remaining 70% shares of the joint venture of Conitex Sonoco.
- In September 2018, WestRock Company acquired schluter print pharma packing. This acquisition will help WestRock Company to increase its sales by attractive printed gravity feed display.
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Gravity Feed Display Market: Key players
Some of the leading players operating in the global gravity feed display market are as follows –
- Smurfit Kappa Group PLC
- S. Corrugated, Inc.
- Sonoco Products Company
- Creative Displays Now
- Marketing Alliance Group
- International Paper Company
