Makeup Base Market Trends and Research Insights by 2031

August 19, 2021

Makeup base is used to make the skin texture smooth and evenly toned before applying any kind of makeup. The surface of the skin has pores, fine lines, and wrinkles. Makeup base creates a smooth and refined surface for blusher, eye shadow, and bronzer to be applied on the skin. Makeup base comprises cosmetics such as primer, concealer, foundation, and moisturizer applied on the skin to obtain a flawless look and for the makeup to last for a long time. Makeup base products are available in several forms, including gel, cream, and powder. Growth in usage of cosmetics and increase in spending power of consumers is expected to boost the market for makeup base during the forecast period.

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Increase in millennial population and growth in spending on cosmetics by young women are factors driving the global makeup base market. Moreover, rise in number of working women has increased the demand for cosmetics. The growing aspiration to look young and beautiful has increased the use of various types of cosmetics. This is expected to drive the market for makeup base during the forecast period.
Furthermore, increase in disposable income is another factor responsible for the rise in usage of cosmetics and skin care products. Additionally, the expanding television & entertainment industry is driving cosmetics usage, thus fueling the demand for makeup base products.
Consumers are more likely to opt for natural and organic cosmetics with the growing awareness about harsh chemicals used in skin care products and their harmful effects on the skin. Increase in knowledge among consumers about the side effects of chemicals and benefits of organic ingredients is driving manufacturers to produce organic cosmetics and makeup base products. Moreover, manufacturers are producing makeup base products that provide complete protection to the skin with added benefits. Thus, natural and organic makeup base products are projected to boost the global makeup base market during the forecast period.

In terms of region, the makeup base market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
North America is expected to dominate the market due to growing consumer preference for cosmetic products and increase in awareness about organic and natural products among consumers, which is expected to increase the global sales of makeup base products during the forecast period.
However, the market in Asia Pacific is anticipated to expand at the fastest CAGR during the forecast period. Increase in number of working women in Asia Pacific is a major factor that is expected to drive the makeup base market in the region during the forecast period.