The loungewear market is anticipated to expand at a steady pace and will continue to do so during the forecast period, as loungewear is the combination of comfort and versatility. They have turned a casual style statement into an attractive and reasonably affordable wardrobe option, and are integrating into everyday style choices. Loungewear is casual lifestyle outfits appropriate for both women and men who sweat a lot and prefer comfortable attire rather than sweat suits and sleepwear.
Both female and male consumers are embracing the trend of loungewear as one can dress up to lounge around the house, alone or with friends, and these can also be worn while sleeping. Consumers are not inclined to spend on an item that’s purely sleepwear, and hence loungewear is viewed as a new dimension of casualwear. Bestselling loungewear includes camisole tops and fitted tees with a strong fashion emphasis and streamlined bottoms, offered with solid or printed jersey or classic woven cotton.
The global loungewear market is segmented based on material, application, distribution channel, and region. In terms of material, the loungewear market is segmented into cotton, wool, and silk. The cotton material segment is anticipated to grow at a fast pace as consumers are increasingly opting for loungewear which is light & comfortable. Based on application, the loungewear market is segregated into men, women, and kids.
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The market is expected to be dominated by women as they like loungewear because it is comfortable and comes in stylish designs. Furthermore, in terms of distribution channel, the loungewear market is categorized into hypermarkets/supermarkets, specialty stores, mono brand outlets, online retailers, and others (departmental stores,independent vendors).
Based on region, the global loungewear market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is anticipated to dominate the global market closely followed by Europe. American lifestyles tend to tilt toward casual wear and loungewear offers a good choice. Germany is expected to show the fastest growth rate in the Europe region due to rising preference toward loungewear. Asia Pacific comprising China, India, and Japan is anticipated to expand at a fast pace owing to the increase in birth rates, along with the rise of luxury brands entering the region. China is anticipated to show fastest growth due to rise in number of retail stores, followed by India.
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The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
