Decorative Home Gardens to Augment the Live Goods Market
Home gardens and decorative plant displays have become the new crusade for modern lifestyle. Albeit a niche industry, live goods have been faring well in the global market.
The live goods market growth is heavily dependent on the climate and surrounding environmental factors. As seen with the climate change, the dependencies for the live goods market are changing rapidly.
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The focus is towards creating a sustainable environment and thus contributing on a microscopic scale towards a better living conditions. As seen in the recent years, people are purchasing sustainable and low maintenance display plants.
Market Dynamics
Live goods market can be viewed in two different orientations – seasonal live goods and conventional live goods. The conventional live goods include plants like cactuses, shrubberies, and display plants. The movement in the live goods market is towards increasing the production of the live goods to satisfy the demand.
Item specific strategies in development of live goods has been embraced by the industries. The development of better protocols has also been integral to increase production of live goods. The fertilizers market has seen a fluctuating trend in the recent years. The preference of organic and clean fertilizers has been driving the market.
The long term effect of fertilizers will lead the live goods market in a better direction. The ornamental live goods are the trees and flowers used in the festivals. The most popular and trending ornamental live goods are the decorations used during Halloween and Christmas. The live good market experiences heavy growth in the holiday season.
Food Revolution in America
According to National Gardening Association 35 percent of households in the US grow food either at home or in a community garden. The young generation has taken lead in contributing to the statistics.
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The preference of having a plant in studio apartments has been rising. Having plants in your living place has shown to increase productivity and amplify good vibes in the environments. Many students moving away from home have been seen to have small plants and shrubs in living space to combat their anxiety. This has helped the live goods market to develop for the new generations.
The gardening industry has seen a steep rise in the European market. Gardening industry is likely to help augment the live goods market in the European region.
Classification of live goods
Live goods entail any type of plants that are sustainable at home. The live goods can be classified by type, product type and sales channels. The live goods are divided into two types, terrestrial live goods and aquatic live goods.
The preference of terrestrial live good has been shown with the growing urbanization. In terms of product type, the live goods are divided in plants, trees, shrubberies and others.
Live goods are available via multiple sales channels like Garden Centers & Nurseries, E-Commerce, Farm Supply Stores and Other Distribution Channels. The preference of the consumers leans towards buying live goods from local garden centers and nurseries.
Live Goods Market
Key players in the live goods market are Costco Wholesale, Dale Hardware, Inc, McGregor Plant Sales, The Home Depot, JC Penney, Walmart, and Amazon among others. The preference of the consumers is towards buying goods offline via local stores.
The consumers buying the live goods from online retails stores prefer to buy seasonal and ornamental live goods. Large retail stores accounted towards majority share in the live goods sale during the recent years.
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