Lip makeup products are used to improve or alter the appearance of the face and texture of the lips. Lip makeup products are usually mixtures of chemical compounds, some developed from natural sources (for instance coconut oil), and others from artificial and synthetic sources. Lip makeup forms an essential part of the whole face makeup routine as it has a vital role in making the person look beautiful and attractive. Colors used for lip make-up require to be chosen with care.
Lip Makeup Products Market – Competitive Landscape
Estée Lauder Inc.,
Founded in 1946, Estée Lauder Inc. has its headquarters in New York City, New York, the U.S. The company has established itself in designing, manufacturing, and distributing a wide-ranging product variety of skin care, make-up, fragrance, and hair care products. The company’s popular brands include Estée Lauder, Bobbi Brown, and Clinique. The company manufactures products under more than 25 brands and sells them in more than 150 countries
L’Oréal S.A.
Incorporated in 1909, L’Oréal S.A., is based in Clichy Cedex, France. The company specializes in designing, manufacturing, and distributing beauty, makeup, and hair care products. Its main brands include Lancome, YSL, Biotherm, and Ralph Lauren. The company also manufactures and sells skin care products for men. Make-up and skincare form a part of its core sales. In May 2018, the company signed a long-term license agreement with Valentino for fine fragrances and luxury beauty. The company has a global presence.
Revlon, Inc.
Revlon, Inc. is based in New York City, the U.S., and has experience of over 109 years. The company is engaged in designing and manufacturing cosmetics, skin care, fragrance, and personal care products. Its core brands include Revlon, Elizabeth Arden, Almay, SinfulColors, CND, Christina Aguilera, ALMAY, and many more.
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Maybelline New York
Incorporated in 1914, Maybelline New York, is based in New York, United States. The company is into manufacturing and selling cosmetic products for eyes, face, lips, nails, etc. The company offers more than 200 products worldwide. The company has presence in more than 129 countries all around the world. Maybelline New York is the official sponsor of New York Mercedes-Benz Fashion Week.
GUERLAIN
Incorporated in 1828, GUERLAIN is based in Paris, France. The company is active in producing and selling cosmetics and beauty products such as blush, make-up kits, perfumes, eyelashes, lipstick, mascara, face powder, and skin care products. GUERLAIN brand is a part of LVMH. The company has stores all across the globe.
Major companyies active in the global lip makeup products market includes Estée Lauder Inc., Maybelline New York, GUERLAIN, L’Oréal S.A., SUGAR Cosmetics, Sephora USA, Inc., Allied Enterprises L.L.C (Faces), Revlon, Inc., Lakmé Cosmetics, MAC Cosmetics, NYX Professional Makeup, Bobbi Brown Professional Cosmetics, Inc., NARS Cosmetics, New Avon LLC, and The Body Shop International Limited. Key players in the cosmetic product market are anticipated to take advantage of the rising demand for lip makeup products in the coming years, due to the growing consciousness of consumers about their appearance in public. The players are launching new products ranging from low-cost to premium product brands. The market is projected to see an upsurge in the trend of rising sale due to higher purchasing power of women. As a result, the overall lip makeup market is estimated to surge.
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Lip Makeup Products Market – Dynamics
Increasing Consumer Spending on Cosmetics
The lip makeup market is projected to see substantial growth during the forecasted period due to rising consumer spending on cosmetics. Desire for a youthful appearance has nurtured and groomed the cosmetics industry and new product development. Increasing popularity of organic lip care and make up products and rising demand for anti-aging products is expected to trigger the demand for lip makeup products globally. Moreover, increasing consciousness about physical appearance in the public among millennial women all around the world and rising number of working women is a key growth driver of the global lip makeup product market.
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