Lifestyle photography is a genre of photography that mainly aims to capture portraits of people in situations, real-life events, or milestones in an artistic manner and the art of the everyday. The primary goal is to tell stories about people’s lives or to inspire people at different times. Thus, it covers multidisciplinary types of photography together.
Lifestyle Photographer of London
He is one of London’s top creative photographers specializing in Lifestyle photography. He wants to capture the complexity, evocative, and suggestive, a sense of something underneath. He wants to dig out raw truths and never just settle for what sits in view. He wants deeper, different, visceral, complex, and real. This is what he loves, this is my lens and what makes me fire. Images that last seem complex, they leave you with questions and stir emotions that aren’t always obvious at first glance. Images that last in the memory have depth—a distant gaze, a sideways glance, or a revealed ego. The surface isn’t enough for me, surface doesn’t sell, a simple smile can be so much more.
His previous life inspires Him
He has always worked for brands. For many clients and many years, He worked at Saatchi & Saatchi—pushing visual worlds and attitudes. Searching for something different, something new—doing the hard miles, picking things apart and then putting them back together, tweaking or reinventing for the God-like feeling of it all. Blood, sweat, and late-night takeaways—it’s etched in my creative history. Building powerful brands was exhausting and exhilarating and it meant everything to him. He looks back on his agency life and knows the experience has really shaped my creative eye. To really look and how important it is to push for the relevant differences. To be at the front of the creative process in pre-production and the critical importance of great art direction. Assembling amazing teams, pooled knowledge of production, art direction photography, and film with a belief that the commercial world needs emotional complexity. This is how he works as a photographer and director today.