Lens Cleaning Product Market: Introduction
- Lens cleaning products are used to disinfect contact lenses, eyeglass lenses, and digital camera lenses. The products play an important role in improving hygiene and safety of contact lenses. Cleaning solutions are highly preferred for spectacle and contact lens cleaning. On the other hand, wipes and tissues are widely preferred for digital camera cleaning. Wipes are available in either wet form or dry form as per end-user requirement. Cleaning solutions are offered in different types of packaging such as spray bottles, pouches, and tubes.
Key Drivers of the Global Lens Cleaning Product Market
- Growing number of lens wearers and the trend of wearing spectacles as a style statement is driving the growth of the lens cleaning product market. Further, growing consumer awareness about personal hygiene, especially eye care is fueling the demand for contact lens cleaners.
- Availability of differentiated and advanced products boosts the market growth. Key brands are offering consumer-friendly products that are easy to carry and store during travel. Increasing number of recreational photographers is driving the demand for lens cleaning products in the camera lens cleaner segment. The techno-savvy young generation that is willing to spend on device care and recreational activities is expected to lead to significant CAGR of the lens cleaning product market during the forecast period.
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Opportunities in the Global Lens Cleaning Product Market
- The trend of multipurpose lens cleaning solutions is expected to offer lucrative opportunities for market growth during the forecast period. Many companies are investing in research and development projects to launch unique formulations. Scientific and clinical research is driving continuous innovation. Key companies are working in collaboration with lens manufacturers for better understanding of consumer needs.
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COVID-19 Pandemic Affecting Demand
COVID-19 has largely affected the purchasing habits and spending patterns of consumers. Consumers are prioritizing their expenses and are willing to pay only for essential products and services due to changing attitudes. However, despite the continuous concern of infection spread, the demand for contact lens cleaners is not largely affected, unlike camera lens.
Asia Pacific Recognized as the Major Market for Lens Cleaning Products
- By geography, the global lens cleaning product market is classified into South America (SA), North America (NA), Europe (EU), Middle East & Africa (MEA), and Asia Pacific (APAC).
- Country-level bifurcation of the North America market includes the forecast and analysis for the U.S., Canada, and Rest of North America. The country-level analysis and forecast of the Europe market covers the lens cleaning product market in the U.K., Germany, France, and Rest of Europe. The country-level analysis and forecast for the Asia Pacific market includes major countries in the region such as India, China, Japan, and Rest of Asia Pacific. Middle East & Africa country-level analysis and forecast for the lens cleaning product market includes GCC countries, South Africa, and Rest of Middle East & Africa. The South America lens cleaning product market is categorized into Brazil, and Rest of South America.
- Significant consumer base and increasing number of lens wearers in the region is driving the demand for lens cleaning products. Rising middle class population and changing lifestyles coupled with increasing disposable income is expected to boost the market growth during the forecast period.
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Key Players Operating in the Global Market
Key companies are focused on new product development and continuous upgrade of their existing product portfolio according to evolving consumer needs. Multi-channel product distribution, increasing investment in e-commerce retailing, and partnerships & collaborations are the key strategies of companies.
In October 2019, Johnson & Johnson Vision (JJV) launched its Acuvue RevitaLens Multi-Purpose Disinfecting Solution (MPDS). The solution also provides sustained antimicrobial activity in the lens case.
The report on the global lens cleaning product market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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