In the last couple of years, consumers have been swaying away from conventional synthetic food ingredients to more organic variants. Their mindful approach towards maintaining healthy life is reflected positively on sales proceeds of the kosher salt market. Touted for its exceptional health benefits, kosher salt is replacing table salts faster than expected.
Transparency Market Research (TMR) opines the kosher salt market grow at healthy CAGRs of above 6% through 2030.
Unlike iodized table salt, kosher salt is granular and has larger flakes, which makes it easier to crumble over food. Due to the larger size of crystal, kosher salt is considered ideal for curing meat. Also it does not contain iodine and by weight it has nearly 40% lesser sodium than regular salt.
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Low Sodium Content a Key Factor for Uptick in Demand
Reviews undertaken to study the health benefits of kosher salt have revealed, because it has lower sodium content, it can help in reducing blood pressure and is safer for heart.
As a result of positive reviews, kosher salt is not only replacing regular table salt across households but has graduated as a chef-favorite salt across the world.
Chemically, there is little difference between kosher and table salt. It dissolves in food easily leaving no trace behind, much like regular table salt. However, it is considered as a low-sodium alternative with elevated health benefits, which has been resulting in sales uptick in the market.
Because of the low sodium content, kosher salt has been garnering increasing attention from culinary artists. From Michelin star chefs to home-cooking experts, kosher salt has evolved into an ideal sprinkler for meat and vegetables before cooking.
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Diverse Uses in Cooking and Cleaning Stoking Growth Prospects
Kosher salt tastes purer because of lack of chemical tasting dextrose and iodine. It is thus increasingly adopted across kitchens, briskly replacing additive-containing regular salt. Also due to its coarse texture, it is easier to estimate the amount of salt to be used in cooking.
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Besides cooking, coarse-grained kosher variant is more effective in creating dry brine to increase flavor and succulence of meat and vegetables. Alongside this, due to its bigger grain size, it is often used as a cleaner for cookware made of skillets or cast iron.
When mixed with a suitable medium, kosher salt retains its harshness that easily dissolves with water inline calcium carbonate or pumice base cookware cleaners that leave a gritty residue if not rinsed thoroughly.
Despite its widespread adoption, kosher salt is yet to become a favorite for bakers. Many feel, regular salt does better justice to baking since it dissolves and spreads more evenly.
Besides this, the increasing prevalence of iodine deficiency could hamper sales prospects for the market in the coming years.
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US Kosher Salt Market Remains Lucrative
Regionally, the global market can be categorized into North America, Europe, Latin America, Asia Pacific, the Middle East and Africa, and Oceania. Of these, North America, led by strong demand in the US, currently holds the dominant share in the market. TMR forecasts the trend to continue through the forecast period.
Backed by the presence of a sophisticated network of hotels and restaurants, the region presents lucrative scope for the market to thrive. Aiding expansion also are messages circulated across social media stressing on the health benefits of kosher salt.
Several leading chefs and culinary artists are tilting in favor of this coarser variant of salt, inevitably influencing masses of consumers. The inclination for a better lifestyle among consumers are tilting scales in favor of the kosher salt market in North America.
The region is expected to remain key both in terms of production and consumption. Demand witnessed will be particularly high in countries such as the U.S. and Canada.
Europe too will remain an attractive market, however, saturation in mature markets will compel market players to explore opportunities in Asia Pacific and elsewhere.
Besides improving awareness and better access to kosher salt, willingness to adopt changes in long practiced lifestyle will aid expansion of the market in Asia Pacific.
Kosher Market Players Focusing on Branding Strategies to Gain Competitive Advantage
Players operating in the kosher salt market are mainly focusing on branding due to the meager scope for differentiation. A majority of them intend to capitalize on increasing health consciousness among consumers.
Some of the leading companies operating in the kosher salt market are –
- Morton Salt, Inc.
- San Francisco Slat Company
- Redmont, Inc.
- Cargill, Inc.
- Qingdao Huifenghe Msg Co., Ltd.
- Flavor Delite, Inc.
- Marblehead Salt Co.
- Thai Refined Salt Co., Ltd.
- K+S Windsor Salt Ltd.
- Saltworks, Inc.
- Natural Minerals.