Kids helmets provide the best protection when a child is riding a bike, scooter or skateboard, or using skates. Proper fitting of the helmet is crucial to ensure complete safety. Kids helmets have fit pads to ensure proper fit. These pads can be moved around the child’s head evenly. As the kid grows, the thick pads can be replaced with thinner ones. Kids are especially interested in helmets with bright colors and modern designs. Most of these helmets are patterned after famous superheroes, sportsmen, comic characters, and celebrity kids.
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Kids Helmet Market- Competitive Landscape
Giant Bicycles
Incorporated in 1972, Giant is the world’s largest producer of high quality bikes. As an international leader, Giant continues to offer customers bikes of utmost quality, built for performance and style. During 2005 – 2006, Giant was producing about six million bikes annually.
Trek Bicycle Corporation
Founded in 1976, Trek Bicycle Corporation sells close to a million bikes a year, as well as full lines of bicycle accessories and clothing. In the United States, Trek maintains five manufacturing plants in Wisconsin and four distribution centers. In addition to its manufacturing operations, Trek sponsors a number of racing teams, an on-site repair program, and an annual fund-raising ride for Midwest Athletes against Childhood Cancer.
GT Bicycles
GT Bicycles is the United States leading supplier of dirt-track racing, or bicycle motocross “BMX,” bicycles, and one of the United States biggest sellers of adult mountain bikes. The company sells over 4,500 different parts and accessories, ranging from bicycle frames and componentry to helmets, locks, and apparel through a distribution network. GT Bicycles is headquartered in Santa Ana, California, and designs, manufactures, and markets some 143 mid- to premium-priced bicycle models.
The key players operating in the kids helmet market are Specialized Bicycle Components, SCOTT Sports SA, Cannondale, MERIDA BIKES, Fuji Bikes, Cervélo, CicliPinarello SRL, Santa Cruz Bicycles, Colnago, KONA, and many more.
Kids Helmet Market Dynamics
Kids cycling is in a space where it is more of a fun activity due to changing lifestyles. Kids prefer cycling with their friends during their leisure time. The activity is further supported by schools, clubs, and residential societies that have been taking initiatives to include cycling for kids to keep them fit. In addition, bicycles offer a convenient personal mode of transport for students. Thus, the demand for kids helmets is also increasing at a higher pace to ensure safety while riding a cycle. The market is driven by continuous product innovation and inclusion of features such as bright colors and superhero themes, which is attractive for kids. In addition, increasing participation of children in physical activities such as cycling, and rising awareness about various trending bicycles are some other factors fueling growth of the kids helmet market.
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Kids Helmet Market – Segmentation
The Kids helmet market can be bifurcated on the basis of:
- Product Type
- Internal Adjustment
- Buckle Type
- Age Group
- Distribution Channel
- Region
Kids Helmet Market Segmentation
Based on product type, the kids helmet market can be segmented into
- Traditional
- Skater-style Helmets
In terms of internal adjustment, the kids helmet market can be segregated into
- Dial Adjust
- Pad with adjust
- Lazer’s Autofit
Based on buckle type, the kids helmet market can be divided into
- Standard
- Non pinch
- Magnetic Fidlock
- Others (Uvex Ratcheting etc.)
Based on age group, the kids helmet market can be segmented into
- 9 to 18 months
- 19 months to 4 years
- 49 months to 8 years
In terms of distribution channel, the kids helmet market can be bifurcated into
- Online
- Offline
- Hypermarkets/Supermarkets
- Specialty Stores
- Retail Stores
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