IPTV or Internet Protocol television refers to a service, which offers various genres of video content and television programming utilizing TCP/IP protocol suite. This system can substitute satellite signals or traditional cable. On-demand video content or live TV programs are delivered through IPTV service, which is distributed by a service provider. Availability of such wide variety of content is likely to encourage growth of the global internet protocol television (IPTV) market in the years to come.

Type, service, service provider, end-user, and region are the five prominent parameters based on which the internet protocol television (IPTV) market has been categorized.

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Global Internet Protocol Television (IPTV) Market: Notable Developments

One of the developments that offer a glimpse of the market dynamics about the global internet protocol television (IPTV) market is mentioned below:

  • In April 2020, Provider of consumer technology, enterprise, and telecommunications solutions for mobile internet, ZTE Corporation assisted China Mobile in launching cloud-based classroom services. This classroom services are based on IPTV platform. This cloud-based classroom services offer high-quality resources for educational purposes for students attending online classes. With the help of this service, students are now able to attend classes from home and well-known teachers impart lessons over the platform. This has helped students to keep on learning even during the ongoing crisis of global pandemic, COVID-19.

Some well-known organizations in the global internet protocol television (IPTV) market include the below-mentioned:

  • Cisco Systems Inc.
  • Alcatel-Lucent S.A
  • Verizon Wireless
  • Akamai Technologies, Inc.
  • Huawei Technologies Co. Ltd
  • AT&T, Inc

Global Internet Protocol Television (IPTV) Market: Key Trends

The global internet protocol television (IPTV) market is characterized by the presence of the following restraints, drivers, and opportunities.

Increased Penetration of Internet to Bolster Demand in the Market

Favorable initiatives by the government encouraging adoption of digital television are also expected to propel growth of the global internet protocol television (IPTV) market over the tenure of assessment. Phenomenal penetration of internet across the globe is estimated to accelerate the adoption of IPTV in the years to come. Improved infrastructure of wired broadband in the urban areas is further estimated to drive the demand for the product in the years to come.

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Global Internet Protocol Television (IPTV) Market: Geographical Analysis

In the global internet protocol television (IPTV) market, Asia Pacific is likely to emerge as one of the key regions registering rapid growth of the market. Huge investment made in developing the infrastructure for fiber optics in several countries like Indonesia, China, Malaysia, and India is likely to drive the demand in Asia Pacific.

IPTV stands for Internet Protocol television and any user with an IP device such as a tablet, laptop and smart phone can avail IPTV service anytime and anywhere as long as the user has access to high speed broadband internet. With increasing demand for high definition video entertainments and Video on Demand (VoD) by customers, the content network providers have witnessed necessity of advanced network development. The IPTV has thus been intensely developed by the multi-media, telecommunication, and network research players.

With the availability of broadband infrastructure and new video compression technology, IPTV provides a technological opportunity to broadcast live TV signals to any smart device and a television set through private broadband networks. Additionally, it provides a platform for telecommunication companies (telcos) looking for potential opportunity to foster its revenue beyond voice and data services.

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