Instagram – I guess we all are familiar with that name. Popular among emerging adults and is one of the most renowned social media platforms. It is an American photo and video sharing social networking service owned by Facebook, created by Kevin Systrom and Mike Krieger, and originally launched on iOS in October 2010.
What is Instagram?
Unlike Facebook, Instagram has a heart symbol in which you either tap or double-tap a picture that means you have liked a post. On Instagram, unlike friends, you have followers and you, either know them or if you have an open account, follow you for some of the other reasons like – maybe they admire you, they are inspired by you, or are your friends or acquaintance.
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How to increase Instagram followers?
Instagram is a huge platform for artists, creators, etc., to showcase their talent, but it’s not a bed of roses even for people from different walks of like to gain such popularity. The exception is if you are a celebrity. There are 3-5 basic steps one needs to follow for massive Instagram growth in terms of gaining followers. Firstly some apps help you to increase followers, but they are fake. Secondly, there are a couple that one needs to follow like – optimize your account, i.e., add a link or if you have a website, add it on your bio as it is considered a source of authenticity.
Secondly, keep a consistent content calendar so that people are more interested and are viewing your profile, and it’s not stagnant and boring.
Thirdly, keep your followers updated on the things you are doing and the process you’re following to not monotonous for them. Post Instagram stories, short videos, boomerangs, pictures to keep your followers interested in your work.
Fourthly, the ideal approach to get clients to follow you is to get before them and be available. It’s basic to be available on your own Instagram, just like others. Take a stab at supporting client created substance to get your image in clients’ feeds. You can likewise hold Instagram challenges to get your image out to a bigger crowd. These kinds of missions fabricate social evidence by demonstrating your fans are contributed enough to repost your substance or make their own UGC. Discover some influencers to help you in your image endorsements as it will help in arriving at a more extensive crowd.
Fifthly, one of the best ways to make users aware of your Instagram is through conversation. According to the 2020 Sprout Social Index, consumers want to engage with visual-first content like photos (68%) and video (50%), followed by 30% who want to engage with text posts. Instagram is the perfect fit for this audience profile, pairing eye-catching visuals with captions that can be just as engaging when you perfect your Instagram caption copywriting skills.

Instagram continues to grow in popularity with audiences, so taking advantage of these tips to get followers will help you increase your reach. In times like this, where there is an outbreak of a pandemic, people are more opting for supporting local artists, businesses, etc., which is a great opportunity for oneself to shine in their area or beyond that.

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