Broadcast Switchers Market: Increasing Adoption of IP Live Production Technology to Positively Impact Growth
The demand for better quality video and audio from consumers has resulted in products and technology being upgraded at a rapid pace in recent decades. With content being produced in Ultra HD and 4K, transmission in the same format for improved quality of viewing has led to IP live production technology. This is particularly significant for Live Production, where a premium is placed on flexible and efficient system control. Players in this market are increasingly focusing on product innovation so as to replace conventional SDI-based environment with live production systems that offer system control with high efficiency. These efforts are helping to shape the further evolution of the broadcast switchers market.
For instance, in April 2019, Sony Electronics announced additions to its range of IP-based products, Live Element Orchestrator, aimed at increasing workflow efficiency and reducing system downtime. Technological advancements such as these have had a positive impact on the expansion of the broadcast switchers market, which witnessed sales of ~681 thousand units in 2018. This figure is likely to increase 1.5X to hit the 1.1 Bn units by the end of the forecast period of 2027.
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Technology and Transition from Analog to Digital Broadcasting Driving Market Growth
Since it was first introduced, interest in digital broadcasting has never flagged, as more and more broadcasting is shifting from the analog to the digital format. The benefits of digital broadcasting over analog include improved quality of audio and video, ease of access for the user, and easy storage and maintenance of content for players in the market.
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Countries around the world are progressive shifting from analog to digital broadcasting, and particularly in developed countries, this transition has been rather significant. To achieve this transition, countries are investing in infrastructure, which has resulted in an increased demand for broadcast switchers, as such, positively contributing to the growth of the global broadcast switchers market.
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North America Remains Prominent Market; APAC Emerges as Lucrative Region
North America, among the earliest adopters of new technology, including HD and 4K Ultra HD, accounted for over one-third of the volume share in the global broadcast switchers market in 2018. The region is expected to remain lucrative for players, as it will continue to hold its place at the top of the table, and reach ~415 thousand units by the end of 2027. The growth in the region is likely to be driven by the increased use of broadcast switchers in the non-broadcast segment in the foreseeable future.
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