High definition content and advertisement are a few sources of revenue in the advertisement market. These factors are anticipated to help in the expansion of television broadcasting services market globally. Also, the industry has seen major shift toward consumer driven market from provider-centric market. To meet the expectations of consumer, television broadcasting services market is adopting technological advancements. And the same time they are enhancing the quality standards in device manufacturing to meet the demand of consumers. Nowadays, consumers are demanding high definition of video quality and high quality of content. And as a result of this, HBO Go are becoming popular among the audience.
As the report given by Ericsson Mobility, the rate of purchase of HD TVs has shown an exponential growth. The purchase rate was around 75% in 2012, the value became 85% in the year 2017.
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Some of the key players in television advertisement include:
British Broadcasting Corporation, CBS, Comcast Corporation, Viacom Inc., Cox Communication, Gray Television Inc., Sinclair Broadcast Group, Sun TV Network, The Walt Disney Company, Time Warner Cable, Discovery Communications Inc., TV Today Network and Vivendi SA. Since televisions serve as the substantial source to reach mass of audience who can be potential customers, brands are focussing on generating revenue through to-the-point advertisements. This in turn is furling the market for television advertising market on wide scale.
The television advertising market is classified on the basis of revenue model, broadcaster type, delivery platform, and geographic regions. On standpoint of delivery platforms, the cable television broadcasting service contributed largely in terms of revenue in the expansion of television advertising market. Moreover, demand for satellite television broadcasting service is likely to dominate in the television advertising market in the course of forecast period.
Global Television Advertising Market: Overview
Advertising has become one of the most important aspect of brand promotion these days. Looking at the cut-throat competition in business sector, companies are investing heavily in the advertising of their products. The vast reach of television has become a major media for promoting their products, hence, television advertising market has picked up major traction these days. Moreover, to attract new customers and retain the existing ones, television advertising market has also become a major benefactor for the businesses. Looking at the major adoption of the television media for advertising the global television advertising market is expected to grow substantially these days.
The study is a source of reliable data on:
- Key market segments and sub-segments
- Evolving market trends and dynamics
- Changing supply and demand scenarios
- Quantifying market opportunities through market sizing and market forecasting
- Tracking current trends/opportunities/challenges
- Competitive insights
- Opportunity mapping in terms of technological breakthroughs
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
- Middle East and Africa (GCC, Southern Africa, North Africa)
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