Market Outlook
Mint is one of the genera of aromatic herbs, are found all across the globe, and have a wide range of applications food, beverage, chewing gum, pharmaceuticals, nutraceuticals, cosmetics and personal care. These days, the demand for mint is increasing for the production of mouth fresheners, and chewing gums. The increasing rate of obesity and rising provenances of such diseases have tended consumers towards the adoption of free-from products such as carb free mints. Carb free mints are one of the ingredients that gained traction these days due to its low carbohydrate content. Carb free mints have a range of applications in the production of several confectionery products such as candies, chocolates, chewing gums, lifesavers, and mouth fresheners.
The conventional confectionery products available in the market are loaded with carbohydrates, and sugar due to which consumers are focusing on carb free mints-based products. Carb free mints-based products offer several health benefits as it supports weight loss, cardiovascular benefits, reduces belly fat, and maintains blood sugar level. The health benefits associated with carb free mints-based products are surging its demand in the food industry and is anticipated to grow over the upcoming years.
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Carb Free Mints- a Key Ingredient for Confectionary
Mints are one of the main verticals of the confectionery sector. At the global level, the premium category within the mint segment is observed as the fastest emerging segments. However, the increasing consumers’ concern towards healthy treats and chews are propelling the growth of carb free mints-based products. The increasing shift of consumers towards the consumption sugar-free, carb free, gluten-free and fat-free gums are boosting the demand for free-from ingredients such as carb free mints. These days consumers have started checking on the list of the raw materials that are being used during manufacturing that has centred manufacturers to use carb free mints and other healthy ingredients. The consumers’ concern for healthy ingredients and increasing application of free from ingredients are the major factors that are giving impetus to the global carb free mints market.
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Global Carb Free Mints: Market Segmentation Based on nature, the global carb free mints market has been segmented as-
- Organic
- Conventional
Based on type, the global carb free mints market can be segmented as-
- Peppermint
- Spearmint
- Wintermint
Based on application, the global carb free mints market has been segmented as-
- Confectionery
- Candies
- Chewing Gums
- Lifesavers
- Twizzlers
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Global Carb Free Mints Market: Key Players
The manufacturers operating in carb free mints market across the globe include Nicholas International Ltd., The Hershey Company, Mars, Incorporated, The PUR Company Inc., Mondel?z International, Nestlé SA, Ricola AG, Perfetti Van Melle, C. Howard’s Violet Candies, Ferrara Pan Candy Company, Mountain Breeze (Mahak Group),Ernest Jackson & Company Ltd, and C. Howard’s Violet Candies among others.
For instance, carb free mints-based gums offered by The PUR Company Inc., are certified from non-GMO and is also certified vegan, diabetic-friendly, soy-free, nut-free, and sugar-free. The product is available in 8 flavors and also supports the carb-cravings.
Opportunities for Market Participants:
Chewing gums are used as breath or mouth fresheners; the companies operating in the global carb free mints based products are using innovative ingredients-based products to attract more consumer demographics. In addition to this, carb free mints-based product manufacturers are also focusing on the procurement of label and claims from regulatory bodies operating in the global food industry. The innovation is packaging along with label are the key strategies that are being used these days to appeal to huge consumer demographics. Moreover, promotional strategies regarding carb free mints via audio-visual means have created attentiveness about the beneficial properties. These are factors creating lucrative prospects for the carb free mints manufacturers to introduce such products to gain more consumer demographics.
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