Impact of COVID-19 on Low Calorie Cake Market : Implications on Business

Market Outlook

The demand for low calorie cake is perceiving a remarkable rise in its market size along with valuation in recent few years. In addition to this, high-fibre, and multi-grain bakery items have come to be the hottest trend among the millennial population, who are entirely devoted to health and fitness driving the growth of low calorie cake market. Moreover, the increasing consciousness about calorie-free products which appease the cravings for cakes without hindering the number of calories is deciphering into higher demand for low calorie cake that is leading to a significant surge in the global low calorie cake market across the globe.

However, the rising income of middle-class consumers across the world has empowered them to spend freely that is redirected on the augmenting the low calorie cake market. The health benefits associated with the consumption of low calorie cake is also propelling the market remarkably. The awareness among the consumers regarding the consumption of conventional bakery products are having a noteworthy influence on the global low calorie cake market and is estimated to grow over the forecast years.

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Rising Popularity of Calorie Free Baking Pushing the Growth of Low Calorie Cake Market

The increasing curiosity in calorie free-baking is growing in recent days, this is because of rising concern about healthy food, and along with that, the current trend of clean eating are major growth drivers for the global low calorie cake market. The consumers are also growing more focus on the procurement of healthy products, and have started the demand for healthy foods and ingredients, that is boosting the growth of low calorie cake market.

The excessive intake of calories associated with the incidences of several diseases including heart stroke, obesity, diabetes and other CVDs (Cardiovascular Disorders) due to which the consumers have started shifting towards low calorie cake and other bakery items. These days, bakers are focusing on to offer healthy cake preferences, by keeping the health and fitness of the consumers in mind, without bargaining with the taste, hence they have added, sugar-free cakes, gluten-free cakes, dry cakes, along with low calorie cake in their offerings, which is pushing the overall market growth.

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Global Low Calorie Cake: Market Segmentation                                                                                                                                                                    Based on nature, low calorie cake market can be segmented as-

  • Organic
  • Conventional

Based on source, low calorie cake market can be segmented as-

  • Plant-based
  • Animal-based

Based on sales channel, low calorie cake market can be segmented as-

  • B2B (Direct Sales)
  • B2C (Indirect Sales)
    • Store-based Retailing
      • Supermarket/Hypermarket
      • Convenience Stores
      • HoReBa
      • HoReCa
      • Specialty Stores
      • Other Retailing Formats
    • Online Retailing

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Global Low Calorie Cake Market: Key Players

The key producers operating in low calorie cake market include Kingdom of Cakes, Noshu Foods Pty Ltd, Smart Baking Company™, DuPont de Nemours, Inc., David’s Cookies, Love Kupcakes Inc., Unilever, Saputo, Inc., General Mills, Wells Enterprises, Inc., and Ingredion Incorporated among others.

Opportunities for Market Participants:

The deskbound lifestyle of consumers along with increasing awareness regarding health and well-being, mainly due to the adverse effect of synthetic ingredients surging the demand for low calorie cake market. However, the changing demand of consumers for products that are prepared with healthy ingredients creating opportunities for the low calorie cake manufacturers. The increasing demand for sugar-free, calorie-free, and fat-free products among the consumers is paving the way for the low calorie cake market. Low calorie cake maintains the level of sugar and calories due which the consumers are preferring it for several occasions. However, the low calorie cake is also being consumed as a dessert option on the back of these factors, the low calorie cake is achieving healthy market traction in bakery products, attributable to the rising demand for free-from products that are creating prospects for the manufacturers operating in the low calorie cake market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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