Impact of COVID-19 On Women’s Footwear Market

Global Women’s Footwear Market: Overview

Footwear products have always been a popular product for both women and men. Manufacturers of footwear are always working toward the improvement of both style and comfort so as to attract more consumers. The global women’s footwear market is likely to be driven by the extensive product development and innovation.

Changing trends of fashion has triggered the demand for footwear that are made of sustainable and environment friendly raw materials. The entry of products with new innovative designs has made them lightweight and easy-to-fit, which is likely to propel growth of the global women’s footwear market in the years to come.

Material, sales channel, and region are the three important parameters based on which the global women’s footwear market has been categorized. The sole aim of such segmentation is to offer a clearer and detailed view of the global Women’s Footwear market.

Global Women’s Footwear Market: Notable Developments

One of the developments that offer a glimpse of the market dynamics about the global Women’s Footwear market is mentioned below:

  • In December 2018, In December 2018, Michael Kors Holdings Ltd. made an acquisition of luxury fashion house, Versace. The former also changed its name to Capri Holdings.  Following the acquisition of Versace, a leading global fashion luxury is also created and it is expected to diversify the product portfolio of Michael Kors, including women’s footwear and widen the consumer base for its products.

Some of the prominent organizations in the global women’s footwear market include the below-mentioned:

  • Michael Kors Holdings Limited
  • Skechers U.S.A., Inc.
  • Jack Wolfskin GmbH & Co.
  • Wolverine World Wide, Inc.
  • The ALDO Group Inc
  • Columbia Sportswear Company

To gauge the scope of customization in our reports Ask for a Sample

Global Women’s Footwear Market: Key Trends

The global women’s footwear market is characterized by the presence of the following restraints, drivers, and opportunities.

New Innovative Designs together With Sustainable Raw Materials Boost Market Growth

New innovative products together with increased developments in products are likely to stimulate growth of the global women’s footwear market. These products are likely to attract more customers, which has compelled the manufacturers to offer more of customized products and expand their product verticals. This factor is predicted to drive the demand for women’s footwear.

A footwear industry, typically, comprised of kids, women, and men. Of these, the global women’s footwear market has witnessed robust growth in the last few years. Women are usually more concerned about how they look, what they wear in public and inside the house. Such increased concern is likely to demand more product diversification and innovation. Besides, celebrity endorsement of several brands play an important role in driving the demand for women’s footwear across the globe.

Both retailers and manufacturers are constantly making efforts to increase their sales utilizing the potential of m-commerce and e-commerce. Both m-commerce and e-commerce sales channels offer a wide range of products and that too at a much discounted price on several occasions. This factor is likely to drive the sale of women’s footwear through these channels.