Global Tissue Towel Market: An Overview
Tissue towel market report is an-depth study of various trends, drivers, and economic forecast. Tissue towels are widely used in households, as kitchen rolls, kitchen towel, and poly roll varieties. The disposable nature of this product is extremely important in its end-applications, as it saves considerable time and effort for end-users while cooking, cleaning, maintaining hygiene, among other things. These are also used for cleaning surfaces like windows, dusting, and spills regularly. Conventionally, two factors – disposable income, and its hygienic qualities have been key to driving growth in the global tissue towel market. Its use in highly common in North America region, wherein the US consumers approximately use 24 kg of tissue towel per and approximately, 7.8 million tons per year. Its usage is also high in Europe, which stands above 50% higher than in Latin America.
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Notable Developments
- Mint valley project is Dallas will soon be producing paper, and towels for global consumers. The site recently received its approval amidst growing concerns about the proposed plan. The traffic, noise, and odor were chief concerns among residents in the area. However, the city of Dallas has given approval to Mint Valley to take deliveries of wood pulp manufacture tissue and towels.
- According to World Green Organization’s recent survey, there are over 65 million tissues used in Hong Kong every day. Moreover, this includes 30 million sheets of paper towel, and 10 million wet wipes. The amount does not change regardless of whether people are dining out or staying in for a particular day, according to the survey. The consumption per individual also remains very high. Nearly 48% of the individual said, they use two to four sheets of paper every day, while 20% said they go through three wet wipes per day on average.
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Tissue Towel Market: Drivers and Restraints
The global tissue towel market is expected to witness major growth in the near future, thanks to rising awareness about health and hygiene. The growing influx of congenital diseases, changing weather conditions, and increasing urbanization are also expected to contribute to growth of the tissue towel market. While the demand for tissue towel remain high in residential applications, their demand in other industries like construction is also witnessing a major growth. The rising demand for these in new industries, outdoor activities, and new regions are expected to remain key drivers for growth for the tissue towel market. Changing climatic conditions are expected to play a key role in their growth in residences as well. Earlier, concerns like flu and common cold drove tremendous growth for paper towels. Changing climatic conditions are resulting in far more cases of common cold, flu, among others, which is expected to drive robust demand for tissue towels in the near future.
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Geographical Analysis: Tissue Towels Market
The tissue towels market report will cover all key regions of the globe including North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Among these, North America have conventionally been the most fertile ground for growth for the tissue towel market. However, recently, Asia Pacific region has registered fastest growth CAGR, thanks to rising disposable incomes, large population, and increasing awareness about hygiene. In the near future, new uses, product innovations, and new applications will likely open new opportunities in conventional regions like North America. Products like anti-viral tissue paper are already making waves in the market, which are expected to spur demand and drive growth in North America region, as well as Europe. The growth in Asia Pacific will likely remain robust, thanks to intense competition, and changing lifestyles in the region.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Europe
- Latin America
- The Middle East and Africa
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