Impact of COVID-19 on Milk protein isolate Market : Implications on Business

Shifting consumer preference towards low-fat foods due to growing obesity-related health concerns have fuelled the demand for global milk protein isolate market. Milk protein isolate is defined as the protein which is being processed to reduce the non-protein constituents such as lactose and minerals from the milk so as to provide the 90% protein content. Milk protein isolates are processed using thermal and mechanical techniques thereby skimming the mineral and fat components. The process of skimming is carried out through encapsulation technology. Though the milk protein isolates undergo changes in its size, the chemical properties and the texture is still maintained in the food. The milk protein isolates are used as a nutrient replacer for protein bars and which has thriving demand among health-conscious consumers. Apart from the boosting diet for the health concerned consumers, milk protein isolates also helps the patients with lack of sufficient protein and malabsorption level by enabling them to have nutritious and protein-rich food. Due to remunerative nutritional value, the milk protein isolate market is anticipated to remain positive during the forecast period.

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Valorization of Whey-based Milk Protein Isolate

The milk protein isolates not just skims the lactose and minerals being present in the food with nutritious proteins of milk but also reduces the waste being disposed of during the industrial processing of whey production. As whey protein forms as the vital ingredient in most of the energy-boosting beverages and supplements, the milk protein isolate is highly valorized in such industries. The growth factors such as increased consumption of whey protein due to developing consumer awareness on nutritional and functional properties of it have been driving the demands for milk protein isolate. Many leading manufacturers of milk protein isolate have continued to represent their products in the global market over the years, which has increased the products in terms of quality and quantity. Due to the high-end application of milk protein isolate over food processing, dietary supplementing and nutraceuticals, the milk protein isolates have extensive distributions and supply chains across the world. There is a growing demand for milk protein isolate among the consumers as it has become an integral part of the daily diet which is anticipated to drive the global milk protein isolate market positively during the forecast period.

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Global Milk protein isolate: Market Segmentation

On the basis of protein type, the global milk protein isolate market has been segmented as-

  • Casein
  • Whey

On the basis of end use, the global milk protein isolate market has been segmented as:

  • Food Processing
  • Desserts & Dressings
  • Confectionaries
  • Others
  • Nutraceuticals
  • Dietary Supplements
  • Pharmaceuticals

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Global Milk protein isolate: Key Players

Some of the major key players of the milk protein isolate include Biochem, Nutricost, Genius Nutrition, American Dairy Products Institute, Sachsenmilch Leppersdorf GmbH, E. I. du Pont de Nemours and Company, NutraPro, Purayati, Muscle Milk, CP Kelco, etc. More manufacturers and food processors have been showing a keen interest in milk protein isolate which is expected to escalate the demand among consumers during the forecast period.

Opportunities for Market Participants:

As milk protein isolate have transpiring demand among consumers all over the world as an adequate supplement of micronutrients. In addition, the milk protein isolate has various health benefits for diet-conscious consumers which are driving its demand in food processing industries. Due to high growth in the infrastructure of supply chains and expanded distribution channels, it can be anticipated that there would be higher returns for the investors and other market participants of milk protein isolate during the forecast period.

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