Psyllium Products Help Manage Cholesterol Levels and Treat Diarrhea

Medicinal advantages of psyllium husk and powder are being noticed in home remedies to regulate cholesterol levels. High prevalence of cardiovascular diseases in individuals worldwide has created a demand for psyllium products. As such, psyllium husk dictates the highest revenue among all product types in the psyllium products market, where the market that is currently valued at ~US$ 215 Mn is anticipated to reach ~US$ 525 Mn by the end of 2029.

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Though North America dictates the highest revenue among all regions in the psyllium products market, India is one of the leading producers of psyllium worldwide. Psyllium products are being extensively used in home remedies as a laxative to help stimulate digestion. Apart from managing cholesterol levels, psyllium is being pervasively used to treat diarrhea, blood sugar levels, and it also boosts weight loss. Thus, health-conscious consumers are one of the major target audiences in the psyllium products market.

psyllium products market infographic

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Gluten-free and Disintegrant Properties of Psyllium Find Application in Bakery Items

Psyllium acts as an effective binder and disintegrant in making compressed medicinal tablets. This is evident since pharmaceutical application segment dominates the highest revenue in the psyllium products market, where the market is estimated to reach an output of ~121,400 metric tons by the end of 2029. Hence, manufacturers are investing in capacity additions to produce psyllium husk and powder. For instance, Altrafine Gums— an India-based manufacturer of guar gum powder, has an extensive portfolio of psyllium husk powder, cassia tora powder, and fenugreek gum powder, among others. As such, companies are increasing the availability of fiber supplements in the form of capsules and powder.

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Apart from pharmaceutical products, companies in the psyllium products market are tapping into opportunities in bakery. Gluten-free properties of psyllium products are being increasingly used as a binding agent in bread making industries. Psyllium is being highly publicized as paleo-friendly food to control and reduce weight.

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Gradual Dosage Increase of Psyllium Prevents Gastrointestinal Side Effects

The psyllium products market is projected to expand at a healthy CAGR of ~9% during the forecast period. However, the humble psyllium husk is linked to several health complications due to overconsumption. It has been found that fiber supplements made from psyllium might interfere with the body’s ability to absorb certain medications such as aspirin and carbamazepine. Hence, companies in the psyllium products market are increasing awareness to allow the individual’s body become accustomed to the added amounts of fiber. In order to avoid gastrointestinal side effects, companies are suggesting to gradually increase the consumption of psyllium products to prevent issues of gas and bloating.

Due to psyllium’s high nutritional values such as proteins, vitamin B1, glycosides, and the likes, companies in the market for psyllium products are aiming for their expansion in the global market. They are increasing awareness that gluten-free products are beneficial for brain health. Thus, companies are targeting gluten-free products for individuals suffering from brain fog and fatigue.