IG, Insta or Instagram is a social networking service for sharing photos and videos. The app allows you to upload media and to share it with pre-approved followers or publicly.

In October 2010 it was launched for iOS. It gained wide-popularity with 1 million users in 2 months and 1 billion till June 2018. On the same token, this well-known platform has been the subject of criticism. This is because of the improper and illegal content uploaded by its users.

As of January 2021, the most followed person on this platform is Cristiano Ronaldo. He has more than 275 million followers. In 2010, Insta is the 4th most downloaded app.

Importance of Instagram for your business –

Nevertheless, Instagram has become the heart of social media. It is a powerful marketing tool because it registers more than 1 million users monthly. So, it’s essential to boost your Instagram followers to enhance the visibility and presence of your business.

Take a look at the top 5 reasons why IG is important for your business.

  • It is preferred by the majority of people – On this popular social network, consumers check your post multiple times. With an impressive marketing strategy, businesses can make a great success.
  • Hashtags mean increased visibility – Hashtags help you to stand out from the crowd. Hashtags are the keywords that describe your post. For example – Shareacoke by the coca-cola company.

  • It allows you to engage with your customers – Instagram users like to share, comment and like their favorite posts. The more high-quality posts you share, the more popularity your business gains. For getting more likes, it is suggested to provide links and to use emojis.
  • You can keep an eye on your competitors – You can watch what they post, how often they post and how they interact with their followers. This will help you to refine your brand strategies.
  • Stories are a great alternative – They are perfect to make a lasting impression and personal touch. They reflect the uniqueness of your enterprise.

Ways to increase Instagram followers –

It is good to boost your Instagram followers to enhance your opportunities. Take a look at the 3 ways to increase IG followers.

  • Optimize your account – Firstly, optimize your account to increase followers. In absence of username, profile picture and bio the followers can’t recognize that the account belongs to your brand.

The best way to optimize your account is to keep your username search friendly and to follow the Instagram marketing strategy.

  • Keep a fixed content calendar – Follow a fixed posting schedule. Average 200 million users log in daily, so publish your content 2-3 times every day.
  • Schedule your posts in advance – Scheduling Instagram content can raise your brand visibility. Many tools are available in the market to schedule content.

Final thoughts –

Besides businesses, increased Instagram followers are beneficial for various sectors. It is essential to have more Instagram followers because the ability to drive revenue, web traffic and organic reach all depends on them.