Your emails ending up in the spam folder is the most dreadful situation for every email marketing campaign. Hence, every digital marketing specialist talks about spam test. Your email design is essential to increase the potential of an email’s deliverability.
The spam test is essential before you send an email to your customer. It will help you to improve the email and make sure that your email ends up in the subscriber’s inbox. Most of the search engine bots will look for the content of the email and the end of the email. Based on these parameters, it will decide whether to land it in the inbox or spam folder.
There many effective ways in which you can increase the deliverability of your email. Let us discuss some of the basics of email tests.
If you are failing the email test, it could be because of various reasons. You might have an issue with the content of your email, IP address, or domain. Another reason could be because your IP address is marked as spam by many recipients. Hence, as many marketing professionals suggest that segmenting your audience is essential before carrying out an email marketing campaign. This way you can send the mailers to only those who are relevant.
You have to make sure that your content is not spammy. We are listing down the common mistakes that a marketer can make, which leads the email into the spam folder. You can do this email test manually.
- Avoid using long sentences. The wordy emails are not engaging, and people don’t connect to the mail. Hence, because of the low engaging rate, the mailer can end up in the spam folder.
- Don’t capitalize too much; keep your email’s subject line simple.
- Don’t use too much exclamation
- Don’t use words that sound like spam emails. For example, using words such as call now, order now, etc.
- Use personalized content. You can do that by addressing your customers with their first names.
- Don’t use too long or too short subject lines.
The reputation of your IP address is another aspect that you need to keep in mind. The reason behind your spamming problem could be the bad reputation of your IP address. If the IP address has sent spam emails before, then there is a possibility that your email will be considered spamming. Virus or malware can be another reason why your IP address is block-listed.
Your domain reputation is also essential. If you are sending emails from the block-listed or flagged domain, then there are high chances that the emails will send to the spam folder. The spam test is essential to avoid such problems.
So the main question is how do you run spam tests?
There are different ways that you can see the potential of your mail going to spam. You can run the test using the seed list, SMTP server, and other servers. However, the most common way to run the spam test through the seed list.