Household Vacuum Cleaners Market – Snapshot

Household vacuum cleaners are the electrical appliances which are used to clean floors and carpets, and to clear pet hair around the home, with the help of a suction pump. The vacuum cleaners are available in different sizes and models that include upright vacuum cleaner, canister vacuum cleaner, robotic vacuum cleaner, and handheld vacuum cleaner. Vacuum cleaners help in improving efficiency and are eco-friendly in nature, thus preventing dust allergies in asthma patients. These cleaners have become a major segment of the small household appliances industry, and are growing progressively due to rising disposable income, increasing awareness about indoor health and hygiene, and growth in female working population.

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Based on type, the household vacuum cleaners market has been segmented into upright vacuum cleaners, canister vacuum cleaners, central vacuum cleaners, robotic vacuum cleaners, drum vacuum cleaners, wet/ dry vacuum cleaners, and others. Canister vacuum cleaners hold the major share, while upright vacuum cleaners have maintained a small yet steady share. However, upright vacuum cleaners are anticipated to grow at a fast pace as these cleaners usually have a wider cleaning path, are cheaper than canister vacuum cleaners, and have easy storage, which is likely to increase the demand for upright vacuum cleaners in small households over the forecast period. Robotic vacuum cleaners are the latest innovation in the vacuum cleaners market, and are anticipated to reach over 3,400 Mn by 2026, in terms of revenue. Sale of robotic vacuum cleaners is witnessing rapid growth on account of their extreme ease of use. In addition, given the high-end technology required for such advanced features, the price of robotic vacuum cleaners is expected to increase during the forecast period.

In terms of distribution channel, the market is categorized into online and offline channels. Offline sales are expected to grow at a slower pace as they are affected by the increasing online sales. The online segment is anticipated to expand at a rapid pace due to technological advancements and innovations. Moreover, discounts and options to purchase from several brands have also resulted in the growth of the online purchase option in the household vacuum cleaners market. In addition, busy lifestyles coupled with rise in population of working women have resulted in the usage of online platforms. Thus, this is expected to result in the rise in purchase of household vacuum cleaner appliances through online platforms during the forecast period.

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Based on geography, the household vacuum cleaners market has been segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America. North America dominated the market in terms of revenue in 2017, followed by Europe. With a rise in population, the market in Asia Pacific is anticipated to expand at a rapid pace. China and Japan are currently leading the household vacuum cleaners market. In addition, changing lifestyles and increasing disposable income in China, India, Japan, and Thailand are providing a considerable push to the demand for vacuum cleaners to replace manual cleaning. The widespread focus of consumers in adopting advanced appliances for convenient and effective cleaning of dirt is a notable factor fortifying the demand.

Some of the major players operating in the household vacuum cleaners market are Bissell Inc., Dyson Ltd., Electrolux AB, Eureka Forbes, Haier Group Corporation, HausVac Inc., iRobot Corporation, Koninklijke Philips N.V., LG Electronics Inc., Miele & Cie KG, Panasonic Corporation, Robert Bosch GmbH, Samsung Electronics Co., Ltd., Oreck Corporation, BLACK+DECKER Inc., and Techtronic Industries Co. Ltd.

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Vacuum cleaners, more commonly referred to as hoovers, have emerged as an important household utility item. The use of these cleaners across a range of residential functions has created humongous demand within the global household vacuum cleaners market. It is also legit to state that the use of hoovers has increased alongside changing inclinations of the masses towards home décor and aesthetics. Use of dust-gathering fabrics for manufacturing sofas, cushion sets, and beds has created increased demand for household vacuum cleaners. Furthermore, several people have shown a propensity to keep their surroundings spick and span. This has also generated fresh revenues within the global household vacuum cleaners market.

  • Medical researchers to suggest the negative impacts of dusty surroundings on human health has pushed the masses to increase their use of vacuum cleaners. Furthermore, several lung diseases are caused due to perpetual exposure to dusty fabrics and sofas. This has also given an impetus to the use of household vacuum cleaners in recent times.
  • Household vacuum cleaners are available in multiple sizes and shapes. This helps in increasing the mobility and accessibility of the cleaning funnel, thus, adding up to the utility of vacuum cleaners. Furthermore, the quest of residential planners to ensure seamless interior designing has prompted them to include finely designed hoovers in the home interior architecture.
  • The emergence of automated vacuum cleaners that can sense the level of dust in the surrounding area or item has also given a thrust to market growth. It is safe to say that the quest of the residential sector to attain the highest level of air quality and aesthetics has driven sales across the market. The medical industry has also played a vital role in popularising the use of household vacuum cleaners. Several healthcare and medical institutes have conducted researchers to find the positive impacts of using hoovers on human health.

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