Home Gym Exercise Equipment Market: Overview

Home gym exercise equipment market has attracted sales on the back on increasing trend among worldwide young adults to engage in exercise regimens to meet various fitness goals. Gym membership has seen gradual rise in numbers in emerging economies over the past several years, both in relation to obesity and rise in disposable incomes. This has also motivated young and older adults to prefer the convenience of exercising at the precincts on their homes. Gym exercise equipment has become a key enabler as well as accelerator in adopting rigorous exercise plans to build muscles and physical stamina.

Home gym exercise equipment is used extensively in strength and cardiac training. Some of the product categories in the home gym exercise equipment market are multi-gymming equipment, strength training equipment, cardiovascular training, and combo training.

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Home Gym Exercise Equipment Market: Competitive Analysis and Key Developments

In the emerging economies, gym closures has pivoted the exponential rise in sales in the home gym exercise equipment market. Afton Fitness Equipment recent disclosed that its sales rose to four times in the two months post-lockdown in May and June in India, when compared to the number in pre-lockdown period. The spectacular sales of home gym exercise equipment during the COVID-19 lockdown has also been for other companies and regions, underpinning the rapid rise in revenue generation in the home gym exercise equipment market.

Treadmill and fitness cycle dealer Sri Raajalashmi Powermax Fitness Equipments has echoed the same euphemism regarding the rise in sales. Similar trends have intensified the competition in the home gym exercise equipment market. Top players are expected to augment their advertising spend. Moreover, they are keen on advancing the functionalities and features in gym exercise equipment. The enthusiasm is so high that in coming months, sales enquiries from residential users will surpass those by institutional and corporate buyers by a large margin.

Home Gym Exercise Equipment Market: Regional Assessment

Key regions where players in the home gym exercise equipment market are seeing growth are Asia Pacific, North America, Europe, and the Middle East and Africa. Of these, Europe has seen a considerable rise in sales and new product launches. Manufacturers’ focus to advance the technology has also cemented prospects in the regional market. The Asia Pacific home gym exercise equipment market is also replete with new opportunities, spurred by rise in virtual gym classes in urban areas in the developing economies.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

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The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

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