Hair Shampoo Market – Introduction
- Hair shampoo is a hair care product that is used for cleaning the hair. It is used for various other purposes as well such as hair fall control, smoothening, and dandruff treatment. Demand for shampoos is increasing in the market due to increasing environmental pollution and changing lifestyle of people. Further, the availability of different types of shampoos such as dry shampoo, dandruff control shampoo, herbal shampoo, and more is expected to drive the demand for hair shampoos.
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Key Drivers of the Hair Shampoo Market
- Manufacturers are developing innovative products to address particular hair related problems such as oily hair, hair fall, dandruff, dry hair, and thin hair. Also, demand for herbal shampoos that contain natural ingredients is increasing in the market with the growing awareness about the harmful effects of chemical products. These factors help in the growth of the hair shampoo market.
- The rising disposable income and changing lifestyle of people has resulted in increasing spending on hygiene and personal care products. In addition, the growing environmental pollution and climate change is leading to hair problems. These factors are creating more opportunities for players operating in the hair shampoo market.
Factors Restraining the Hair Shampoo Market
- Various chemicals present in shampoos can cause health problems such as skin and eye irritation, and hair damage, which decreases the demand for hair shampoo and hampers its market growth.
- The outbreak of coronavirus has resulted in decreased consumer spending on personal grooming products. Also, supply chains were disrupted and salons were closed due to lockdowns and other government imposed restrictions. This further affected the demand for hair shampoos.
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Asia Pacific to Hold Leading Share of the Global Hair Shampoo Market
- In terms of region, the global hair shampoo market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
- Country and sub-region level analysis of North America features the U.S., Canada, and Rest of North America. Analysis and forecast of the hair shampoo market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the market analysis and forecast of GCC, South Africa, and Rest of Middle East & Africa. The hair shampoo market in South America is segmented into Brazil and Rest of South America.
- Asia Pacific dominated the global hair shampoo market in 2024, due to increase in spending on hair care products in the region. Increasing environmental pollution has been driving the hair shampoo market in Asia Pacific, particularly in China, Japan, and India.
- The hair shampoo market in Asia Pacific is projected to expand at a rapid pace, followed by North America and Europe during the forecast period.
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Key Players Operating in the Hair Shampoo Market
The global hair shampoo market is highly competitive, owing to the presence of several global and regional players. Major players are adopting various strategies such as regional expansion and product portfolio expansion to consolidate their position in the market. A few key players operating in the global hair shampoo market are:
- Procter & Gamble
- L’Oreal
- artnaturals
- Johnson & Johnson Services, Inc.
- Amway Corp.
- Church & Dwight Co., Inc.
- Unilever
- Kao Corporation
- Henkel AG & Co. KGaA
- Wella Operations US LLC
Global Hair Shampoo Market: Research Scope
Global Hair Shampoo Market, by Product
- Medicated
- Non-medicated
Global Hair Shampoo Market, by End-user
- Residential
- Commercial
Global Hair Shampoo Market, by Consumer Group
- Men
- Women
- Kids
Global Hair Shampoo Market, by Price
- Low
- Medium
- High
Global Hair Shampoo Market, by Distribution Channel
- Online
- E-commerce Websites
- Company Owned Websites
- Offline
- Supermarket/Hypermarket
- Departmental Store
- Others
Global Hair Shampoo Market, by Region
- North America
- U.S.
- Canada
- Rest of North America
- Europe
- Germany
- France
- U.K.
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
- South America
- Brazil
- Rest of South America
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