Hair Fragrance Market – Provide Good Smell, Shine and Nourishment to the Hair
- As per beauty industry experts, hair can carry fragrances for longer duration than skin, owing to their porous characteristics and larger surface area that enables the aroma to cohere for longer time.
- Thus, several brands have introduced a range of hair fragrances that not only provide good smell to the hair but also ensures shine and nourishment to hair.
- Moreover, there is a considerable rise in the adoption of hair fragrance products among the middle-class population. These factors are anticipated to drive the global hair fragrance market.
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Focus on Product Innovation to Drive the Global Hair Fragrance Market
- Hair care as well as several luxury fragrance brands across the globe are undertaking research activities in order to provide hair fragrances that are blended with hair care benefits, such as anti-frizz and shine.
- Furthermore, hairdressers are also emphasizing on the usage of hybrid hair care products that offer fragrance and care for hair. For instance, the salon and organic brand Ogario, couple of years ago, mentioned that the company collaborated with some of the prominent perfumers in order to develop a completely natural rose and geranium oil blend hair fragrance that would also complement the strengthening quality of products
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Lack of Awareness to Hamper the Market
- Rapidly emerging and highly populated countries across the globe are not yet acquainted with the usage and availability of hair fragrances.
- In addition, cultural barriers in these regions with respect to use of perfumes on hair is also one of the factors hindering the growth of global hair fragrance market.
North America is dominating the Global Hair Fragrance Market
- Geographically, the global hair fragrance market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA).
- North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the hair fragrance market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the hair fragrance market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The South America hair fragrance market is segmented into Brazil, and Rest of South America.
- North America accounted for a major share of the global hair fragrance market in 2018 due to the presence of large consumer base having awareness about the personal grooming and care in the region
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Key Players Operating in the Hair Fragrance Market:
Key players operating in the global hair fragrance market are focusing on forward integration by acquiring and collaborating with various distribution channels in order to strengthen their customer base. Furthermore, these players emphasize on strong brand engagement programs and effective advertising campaigns to create consumer awareness in the market. Major players operating in the global hair fragrance market include:
- Bottega Venneta SA
- Chanel S.A.
- Christian Dior SE
- Estée Lauder Co s. Inc.
- OTB Group (Victor & Rolf)
- Percy & Reed Limited
- Prada (Miu Miu)
- Yves Saint Laurent
Global Hair Fragrance Market: Research Scope
Global Hair Fragrance Market, by Fragrance Type
- Fruity & Citrus
The report on the global hair fragrance market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
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