Hair Dryers under Scrutiny for Spreading Coronavirus
There is a myth surrounding the use of hair dryers to kill coronavirus (COVID-19) pathogens. It is being highly argued whether hair dryers kill the COVID-19 virus. Popular news outlets reveal that hair dryers are not completely effective in killing the COVID-19 pathogens, and can result in thermal burns and dryness of the face due to the exposure to heat of hair dryers. On the other hand, hair dryers are under scrutiny for spreading the novel coronavirus in salon and clinical settings. Hence, companies in the hair dryer market should educate salon employees and patrons alike about various preventive measures to contain the spread of the coronavirus.
The spread of COVID-19 is high, if a sick individual enters the salon or clinical premises and can be further aggravated with the use of hair dryers. Hair dryers have the potential to spread the virus but with preventive measures such as thermal scanning of individuals, employees can significantly contain the spread of the virus. This could affect the growth of the hair dryer market.
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Next-gen Innovations in Hair Dryers Involve Smart Drying Experience to Prevent Hair Damage
Smart hair dryers are bringing about a significant change in the hair dryer market. In order to illustrate, Tineco – a global innovator specializing in creating intelligent technologies, has announced the launch of MODA ONE™- a next-gen smart hair dryer that uses smart sensors to detect hair moisture whilst automatically adjusting heat. Next-gen smart hair dryers are paving the way for new innovations in the hair dryer market where automation is playing a key role in adjusting air speed and heat in order to prevent hair damage.
Manufacturers are increasing their R&D muscle to develop hair dryers with intelligent humidity and proximity sensors that work to optimize the amount of heat delivered to hair for achieving healthy and shiny results for customers. Thus, the smart drying experience is increasingly becoming a trend for innovations in the market landscape.
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Proprietary Technologies in Hair Dryers Creating Incremental Opportunities for Companies
Various online portals showcase reviews about the best hair dryer products in the market. Thus, positive reviews help boost the credibility credentials of companies in the hair dryer market. As such, the Andis Pro Dry Elite 1875-Watt Tourmaline Ionic Hair Dryer is gaining increased popularity, owing to its quick seal features that help seal the cuticle layers of the hair and breaks up water molecules to provide quick drying.
Convenient heat and speed settings in devices are boosting product sales for companies in the hair dryer market. Innovative hair dryers are using proprietary mineral complex that add moisture to the hair strands and seal the cuticles. The demand for lightweight hair dryers is surging in the market. The innovative infrared technology is being highly talked about by companies.
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Professional-grade Hair Dryers Provide Fast Hair Drying without Extreme Heat
Breakthrough innovations in hair dryers are generating value-grab opportunities for manufacturers. Likewise, the Dyson Supersonic Hair Dryer has been a revelation in the hair industry, as British innovator James Dyson forayed into the beauty sector for the first time. However, companies in the hair dryer market find that many of their inventions do not fit the regular salon environments. Hence, companies are making minor tweaks in the technology of hair dryers to make them commercially viable in salon environments. They are investing in research spending to launch professional versions of hair dryers.
The hair dryer market is expected to reach US$ 12.4 Bn by 2030, as manufacturers are integrating robust filters and professional concentrate nozzles in hair dryers for better coverage and a more focused air flow. Fast hair drying without extreme heat has become an important focus point for manufacturers.
Lithium–Silicone Batteries Leverage Technology in Cordless Hair Dryers
Wireless and portable hair dryers are meeting convenience needs of on-the-go individuals. Cordless and rechargeable AER dryers are posing stiff competition to companies such as Philips in the wireless hair dryers segment. Thus, research spending is playing a key role in improving the sensor technology of wireless hair dryers. Companies in the hair dryer market are using lithium–silicone batteries to innovate in portable dryers. Wireless products have been an upgrade in the hair dryer domain since smart sensors analyze air quality and humidity around to automatically modify heat settings.
Moreover, companies in the hair dryer market are boosting their production activities to develop wireless products with detachable cords that come handy when batteries are out of power. As such, the bulky size of wireless hair dryers due to their batteries tend to outweigh the advantages of the same.
Affordability Influences Buyers’ Decision for Super Hair Dryer Products
The concept of super hair dryers is encouraging manufacturers to constantly innovate in products. Likewise, the Airshot from Cloud Nine has vitamins infused to its ceramic heating components that nourish the hair. The demand for quick hair drying is fueling innovations in smart hair dryers. Convenient heating options in hair dryers are being highly preferred by customers to quickly and effectively dry the hair. On the other hand, companies in the hair dryer market are innovating in compact designs for products.
Manufacturers in the hair dryer market are aiming to develop products that fall in the range of US$ 50 – US$ 100 to meet affordability of customers, whilst not compromising on the output of the product.
Analysts’ Viewpoint
Companies in the hair dryer market should educate salons and clinicians about thermal scanning and rescheduling of appointments, if they find an individual is potentially sick with COVID-19 symptoms. Opting for cheap alternatives can be potentially risky but not for BaByliss 2100 Salon Light, which is a cheap and cheerful dryer that works efficiently at a pocket-friendly price. However, it is challenging for emerging market players to strike the right balance between heat temperatures and lithium batteries, while developing wireless hair dryers. Hence, companies should use lithium–silicone batteries that are placed far from the heating coil to keep temperatures under control. Compact hair dryers are highly preferred by customers.
Hair Dryer Market: Overview
- Hair dryer, also known as blow dryer, is an electromechanical tool that blows hot or cool air over damp or wet hair, in order to speed up the water evaporation particles and dry the hair. A hair dryer helps to improve the control on style and shape of hair, by controlling and accelerating the formation of temporary hydrogen bonds inside each strand. A hair dryer also helps to create hairstyles with supporting hair accessories to add more attractiveness to the hair.
- Globally, Asia Pacific held the largest share in the hair dryer market in 2019. Adoption and usage of hair dryers such as wired and wireless hair dryers is expected to increase across the globe during the forecast period. The hair dryer market in Europe has reached the targeted growth phase, owing to a strong product pipeline and well-established portfolio management approach.
- The hair dryer market in North America and South America has significant growth potential due to the demand for personal grooming and early technology adoption. However, the market in MEA is still in the growing phase due to lower adoption and insufficient innovations in the mass market product range.
Hair Dryer: Market Trends
- Consumers increasingly demand products, which are easy to use, customizable, and meets their lifestyle requirements. Many consumers are demanding technologically advanced products, which means they are looking for innovative features that are meaningful and helpful in their lives.
- The rising demand for wired hair dryers has resulted in increasing focus on development of technology to ensure healthy hair that are not damaged by heat
Hair Dryer Market: Drivers and Opportunities
- The increasing adoption of western lifestyle has supported the growth of the hair dryer market globally. Rapid urbanization and changing lifestyles are the major factors impacting the hair dryer market. Moreover, the expansion of e-Commerce and availability of a wide range of products are the other factors fueling the hair dryer market.
- Adoption of artificial intelligence technology is rising rapidly globally. Hair dryer manufacturers are using the artificial intelligence technology to make their hair dryers advanced and are targeting the younger generation to buy technologically advanced hair dryers. This is expected to create new opportunity for the overall market during the forecast years.
Hair Dryer Market: Key Segments
- The global hair dryer market has been segmented based on product type, price range, end use, distribution channel, and region
- In terms of product type, the global hair dryer market has been divided into wired and wireless
- On the basis of price range, the market has been classified into less than US$ 50, US$ 50 – US$ 100, and more than US$ 100
- Based on end use, the market has been classified into individual and commercial
- In terms of distribution channel, the hair dryer market has been split into online and offline. The online distribution channel is further divided into e-Commerce websites and company-owned websites. The offline distribution channel is categorized into hypermarkets & supermarkets, departmental stores, and others (electronics retail stores, brand stores, etc.).
- Based on region, the global hair dryer market has been divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., France, Germany, and Rest of Europe), Asia Pacific (China, Japan, India, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of Middle East & Africa), and South America (Brazil and Rest of South America)
Hair Dryer Market: Competition Landscape
- Presence of major players in the hair dryer market leads to competition among companies. Players are concentrating on product technology that would offer extra hair care and smoothness to separate their products from competitors. Furthermore, a large number of manufacturers are engaging with local manufacturers and distributors to increase their presence and reach in different parts of the globe.
- Some of the key players operating in the hair dryer market are
- Panasonic Corporation
- Dyson Limited
- Procter & Gamble (Braun)
- Groupe SEB
- Conair Corporation
- Koninklijke Philips N.V.
- Spectrum Brands, Inc.
- Helen of Troy
- Jemella Ltd (GHD)
- Ikonic (SSIZ INTERNATIONAL)
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