If there is one thing that recent times have taught business owners around the world, it is the importance of a robust online presence. Online commerce has proved itself to be a hugely reliable marketplace, and while this is generally understood, many businesses overlook its potential when it comes to forming a relationship with the customer. Running a successful business online has the potential to transform customer relations, draw in new clients, and establish brand loyalty.

Email Marketing

On the surface, email marketing might feel a little outdated. However, it’s still an essential part of the e-commerce toolkit: a recent study found that over 269 billion e-commerce emails are sent to consumers each day. The reason this practice is still so prolific is due to its high ROI. Using email to offer exclusive discounts and to publicize new products is often a great way of boosting sales.

Just make sure that you have the customer’s consent before adding their data to an email address book.

Update Your CRM System 

There is a reason that Gartner predicts that CRM will become the largest of all software markets. As we move further into the digital age, the way businesses conduct and manage customer relations is also changing, and this is where customer relationship management software really comes into its own.

The best CRM software provides a database for all consumer and business communications, while also automating various processes for sales and communicating with different departments, improving overall effectiveness and efficiency.

Understand SEO rankings 

Search Engine Optimization, or SEO, is the method of improving your website’s ranking on the search engine results page (SERP). The majority of clicks go to the first few websites listed on a SERP – very few searchers click to the second page of Google; if they don’t find what they’re looking for, it’s far more common to change search terms instead. Making sure you rank high on a search engine is a really effective way of driving new, relevant traffic to your website. With search engines’ algorithms changing so constantly, mastering SEO rankings requires a lot of reading and staying up to date, but the direct effect of good SEO practice on your bottom line makes it worth it.

Social Media

Building up your presence on social media can be a great way of maintaining connections with clients. Instant messaging provides an easy way to establish quick and informal communication. Not only does social media provide you with a free platform to promote new or existing products, but an active and engaging social media presence is also a great way for any business to maintain relevance to and promote loyalty from customers.

Make Your Website Mobile-Friendly 

Since 54% of people currently using the internet are on a phone or tablet, having a mobile-friendly website has never been more important. Ensuring your business has a responsive website that is easily used on multiple devices and screen sizes is recommended to ensure that you aren’t inadvertently driving away half of your costumers.

Improving the look of your website for mobile or tablet users can be done with a few simple tweaks, such as breaking down long bodies of text, making it simpler to navigate, and keeping images and videos to small sizes to improve loading times.

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