Fresh Meat Packaging Market Key Players, SWOT Analysis, Key Indicators, Forecast to 2027

The demand for premium quality food products with improved shelf life is on the rise. Likewise, advancements in technology of fresh meat packaging have brought a revolution in the marketing and distribution of food products.

In the seafood packaging landscape, modified atmosphere technology has helped meet consumer demand for fresh and refrigerated seafood with an extended shelf life. Innovations in the modified atmosphere packaging (MAP) landscape have helped stakeholders develop case-ready packaging, where the meat is cut and packaged for transportation, which gives an aesthetic display of the seafood in supermarkets and retail stores.

In the global fresh meat packaging market, innovations in plastic materials and equipment have led to developments in the modified atmosphere packaging landscape. However, there is the need for more advanced technological and logistical solutions for the efficient preservation of raw chilled fresh meat, and also maintaining the quality of meat.

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Modified atmosphere packaging requires a significant amount of capital investment to maintain fresh food gas grade for packaged meat. With the help of active and intelligent packaging in smart packaging technologies, stakeholders can facilitate companies in efficaciously preserving various seafood products by providing better convenience, containment, and protection from microbial actions.

Leveraging PE Packaging Solutions with Nanomaterials Technology

Plastic packaging is undergoing many innovations in the fresh meat packaging landscape. Plastic packaging serves as the most resource-efficient solution for stakeholders in helping companies prevent food waste and product waste during transportation.

With the advent of achieving the benchmark of becoming a circular economy, stakeholders are producing plastic packaging made of single layer to ensure the ease of recycling. There has been an increase in the number of packer fillers and mono PET (Polyethylene terephthalate) trays in the fresh meat packaging market. Stakeholders are also manufacturing packaging solutions with the technology of nano-silver particles (AgNPs) that serve as smart packaging solutions and prevent meat spoilage. Other research & development efforts are turning towards PLA (Polylactic Acid) composite films that are weighted with silver-copper nanoparticles and cinnamon essential oil into the polymer matrix with the help of the compression molding technique that prevents the pathogenic and bacteria spoilage of poultry products.

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Sustainable Packaging Serves as Efficient Alternative to Conventional Plastic Packaging

The health kick in consumers has created an undesirable perception for plastic fresh meat packaging. This notion has given rise to sustainable packaging solutions in the fresh meat packaging landscape.

Similarly, stakeholders are developing user-friendly software that facilitate design packaging for a range of meat products. This software is collaborated with modified atmosphere packaging, which helps strike the right balance of gas composition by taking into consideration the permeation of gases through the packaging film, and serves as a sustainable packaging solution.

The fresh meat packaging market is highly fragmented, which is creating opportunities of business for new market players to enter into the landscape. In the sustainable packaging landscape, stakeholders are making use of recycled PET plastic for fresh meat packaging. For instance, in July 2019, Winpak – a leading Canadian manufacturer and distributor of packaging materials, announced the launch of flexible packaging for meatballs that helps save on an average of 30 tons of plastic per annum.